Maximizer Software Inc.

Maximizer Software Inc.

March 01, 2007 06:00 ET

Maximizer Enterprise Rated Strong Performer for Midmarket CRM According to Independent Research Firm Evaluation

Maximizer Software receives one of the highest rankings for midmarket CRM "Market Presence"

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 1, 2007) - Maximizer Software Inc. (TSX:MAX), the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that Maximizer Enterprise has been named a 'Strong Performer' in Forrester Research's Midmarket CRM Suites evaluation. According to the trademark Forrester Wave graph, Maximizer Software received one of the highest scores for midmarket "Market Presence" - based on the size of its customer base, financial performance and employee count dedicated to future research and development on its products.

As part of its comprehensive evaluation, Forrester Research evaluated the leading 15 customer relationship management suite vendors across approximately 490 criteria and rated each vendor's products in three major categories: Current Offering, Strategy and overall Market Presence. As part of Forrester's evaluation, Maximizer Software was rated a 'Strong Performer ' as a midmarket CRM suite vendor and received one of the highest scores for midmarket "Market Presence". Maximizer Enterprise also received Forrester's top ranking in the important sub-criteria of "Time-to-Value" - which refers to the length of time it takes for companies purchasing CRM to deploy the software and make it available to its business users.

According to The Forrester Wave: Midmarket CRM Suites, Q1 2007, Forrester Research, Inc., February, 2007, "Maximizer Enterprise not only provides full CRM - sales, service and marketing, - it also has partner management and customer self-service capabilities. Additionally, the solution includes support for managing a product library, storing sales collateral in a document tree and generating quotes and invoices."

During its fiscal 2006, Maximizer Software further expanded its market presence with the shipment of more than 57,000 licenses of its award-winning CRM software products to small and medium-sized businesses. The vast majority of these were deployed and in the hands of fully-trained business users within 8 days - demonstrating Maximizer Software's time-to-value. Maximizer's innovative research and development team also unveiled Maximizer Enterprise 9.5 including MaxMobile, a mobile CRM application for popular Microsoft Windows Mobile-powered wireless devices.

According to John Caputo, President, Maximizer Software, "We are proud that Forrester refers to Maximizer Software as a 'midmarket staple'. A large proportion of small and medium-sized businesses are now turning to Maximizer Software for their customer relationship management requirements. With major product announcements on the horizon and our legendary focus on customer satisfaction, Maximizer Software is poised to build on its reputation as the go-to CRM vendor for mid-sized businesses."

For information on obtaining a copy of The Forrester Wave: Midmarket CRM Suites, Q1 2007, please contact Forrester Research at

About Maximizer Software

Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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