Maximizer Software Inc.

Maximizer Software Inc.

April 05, 2006 08:00 ET

Maximizer Software Announces Explosive Adoption of Maximizer 9

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 5, 2006) -

Sales of industry's most proven and popular contact manager top 3,000 licenses in first month of availability

Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that sales of its contact management product Maximizer topped 3,000 licenses in the first month of availability With more than 1 million licenses sold, Maximizer remains the industry's most proven and popular sales and contact management product.

"Maximizer is a great solution for any business wanting to comply with the "Know Your Client" rule," said Craig Orban, Certified Financial Planner, Tactical Asset Management Inc. "My staff and I can capture virtually any detail about our clients including their demographics, net worth, or even investment objectives. We can also track the interactions we have with our clients including phone calls, emails, and appointments. Maximizer makes this easy for us so we can focus on adding value for our clients."

Maximizer 9 which began shipping February 2006, is a sales and contact manager designed to help individuals, home offices and small businesses succeed by helping them maximize their time, create satisfied customers, and increase sales. The system comes loaded with new and enhanced features designed specifically to address the requirements of home offices and small businesses. These features include: a new action planner which lets users plan a series of events or tasks and ensure nothing falls through the cracks; deeper integration of Microsoft Outlook and synchronization with the most popular wireless devices such as the RIM BlackBerry; powerful business intelligence and reporting capabilities with Crystal Reports XI Professional; streamlined opportunity management for better forecasting and a host of other new features and enhancements.

"The market's overwhelmingly positive response to the release of Maximizer 9 further reinforces our success delivering the tools that home offices and small businesses require," said Peter Callaghan, Executive Vice President, Sales and Marketing, Maximizer Software. "Many of our rapidly-growing Maximizer customers have also taken advantage of the seamless upgrade from Maximizer to our full sales, marketing, customer service and support product suite, Maximizer Enterprise 9. Maximizer Software remains the only software vendor that offers customers the ability to make the jump from contact management to 360 degree CRM without risking the momentum of their business."

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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