Maximizer Software Inc.

Maximizer Software Inc.

September 15, 2005 08:00 ET

Maximizer Software Delivers Advanced Wireless CRM Access via BlackBerry

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Sept. 15, 2005) - Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, announced today it has enabled its Employee Portal for Wireless PDAs to support BlackBerry®, a leading wireless platform developed by Research In Motion (RIM) (NASDAQ:RIMM). Maximizer Software also announced it has joined the BlackBerry ISV Alliance Program.

Maximizer Software's Employee Portal for Wireless PDAs provides complete access to vital information through BlackBerry handheld devices. BlackBerry users can securely access their Maximizer Enterprise CRM database to view customer details and appointments and carry out day-to-day tasks without having to synchronize or install extra software on the BlackBerry device.

"Wireless CRM is a powerful and complementary application that can improve workflow and productivity for many BlackBerry customers," said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. "We are very pleased that Maximizer Software joined the BlackBerry ISV Alliance Program to help fulfill the growing demand for wireless CRM applications."

"We are pleased to add BlackBerry to our array of mobile solutions. Our advanced CRM solutions allow customers to access their data wherever and whenever they want," said Tom Bennett, Office of the President and CTO, Maximizer Software. "Customers can move easily from their desktop computer to their laptop to a PDA device and transition from being connected on-line to working off-line to being connected wirelessly, all while staying connected to their CRM data."

Primary Capital Advisors, the third largest income property mortgage bank in Atlanta, Georgia, has used Maximizer Enterprise for more than ten years and has built a database with more than 10,000 records including core customers, prospects and referral sources. Primary Capital implemented the BlackBerry interface as a way of increasing service levels. The entire sales force in the Income Property Finance Division now uses BlackBerry devices to access customer information when they are out in the field, which has decreased the amount of time it takes to respond to requests.

"Having customer information available at our fingertips, whether it be through a laptop computer or a BlackBerry device, provides our people with the information they need exactly when they need it," said Faron G. Thompson, Managing Director of the Income Property Finance Division of Primary Capital Advisors. "The BlackBerry interface with Maximizer Enterprise works flawlessly giving us immediate access when we are out in the field to our important customer data."

Key User Benefits

- Reduce lengthy sales cycles: respond to revenue opportunities in real-time and assign follow-up activities immediately;

- Increase operational effectiveness: access customer account details immediately while enroute to a meeting or on-site visit with a customer or prospect;

- Improve customer satisfaction: monitor customer interactions while on the road and respond quickly to customer requests;

- Drive business processes: keep customer processes moving by accessing critical data and triggering activities and events from anywhere at anytime;

- Increase accuracy: real-time data input ensures fewer omissions that can be vital to corporate decision-making and revenue forecasting.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

Note: The BlackBerry® and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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