Maximizer Software Inc.

Maximizer Software Inc.

November 17, 2010 08:30 ET

Maximizer Software Expands Presence in Ontario With Key Appointment

Alastair McKeating to Grow and Support Increasing Base of Full CRM Lifecycle Customers in Ontario

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 17, 2010) - Strengthening its presence in the Ontario market, Maximizer Software, a provider of simple, accessible CRM and mobile CRM solutions, today announced the appointment of software and sales veteran Alastair McKeating as Key Account Manager for the Ontario region. With more than a decade of experience in software solution sales, McKeating will focus on helping customers and prospects increase the value of their investment in Maximizer CRM.

"This is a critical appointment for Maximizer in our strategy to bring an expanded focus to Ontario. Alastair was the ideal candidate based on his in-depth knowledge of triangulating software technology with business process and user adoption to drive value and change management at large-scale organizations," said Vivek Thomas, president, Maximizer Software. "Ontario is a growing market and revenue opportunity for Maximizer, and having a dedicated local representative is our first step in offering higher value to current and new clients with more sophisticated and broader CRM integration deployments."

McKeating has an extensive software industry background, previously holding software sales positions with prestigious organizations including SAP, Business Objects and Computer Associates. He began his career in IT working as a data systems and applications architect for organizations such as Canadian Tire, the Ontario government and Manulife Financial.

"I look forward to driving Maximizer's growth in the Ontario market and building stronger relationships with our long-standing clients and partners," said McKeating. "Many of our larger clients can benefit from expanding their CRM deployments and integrating with back end systems to drive multiple stakeholder relationships."

About Maximizer Software

Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large corporations. Simple, easy-to-use and affordable, Maximizer CRM enables companies to mobilize their workforces through all-access Web, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and improves customer service to ultimately boost productivity and revenue. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987. For more information, please visit: www.maximizer.com.

Contact Information

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