Maximizer Software Inc.

Maximizer Software Inc.

February 17, 2009 03:00 ET

Maximizer™ Software Hits 2,000th Second-Generation Mobile CRM Customer Milestone in 2008

25 Percent Growth in Six Months Drives Leading Mobile CRM Provider to Accelerate Mobile Strategy to Keep Pace with Rapid Smartphone Market

VANCOUVER, BRITISH COLUMBIA and BARCELONA, SPAIN--(Marketwire - Feb. 17, 2009) - Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that the company has achieved the 2,000th customer milestone for Maximizer's second-generation Mobile CRM solution in 2008 - a 25 percent growth rate in six months. The announcement comes on the heels of the debut of Maximizer CRM 10.5 Freedom for BlackBerry®, at the opening day of GSMA Mobile World Congress, which takes small and medium-size businesses (SMBs) one step closer to a smartphone-only workforce.

"In today's tough economy, SMBs are recognizing that they can achieve far superior efficiency and greater performance from all staff by giving them the tools and information they need on their mobile device - beyond just email and phone," said John Caputo, president, Maximizer Software. "As the smartphone industry evolves, Maximizer is committed to delivering ahead-of-market mobile CRM solutions that our customers demand."

Maximizer Mobile CRM supports the largest number of smartphones in the industry, including BlackBerry®, Windows Mobile®, Palm®, HTC Google G1™ and iPhone™, as well as Nokia and many other handsets powered by the Symbian operating system.

The latest version, Maximizer CRM 10.5 Freedom for BlackBerry®, adds real-time wireless access to mobile dashboards, wireless one-click installation, integration with BlackBerry's email client, and support for the new Storm® with touch-screen interface.


Maximizer Mobile CRM is available in three editions - Group, Professional and Enterprise - directly from Maximizer Software or through a global network of Business Partners. Please visit for further information and demos. To see a hands-on demo of Maximizer CRM 10.5 Freedom at Mobile World Congress, please visit Maximizer's booth in Hall 8, #8B91 in the RIM Pavilion.

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online, or the desktop. Maximizer's solutions enable organizations to accelerate business growth by streamlining sales, marketing and customer service processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Societe Generale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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