Maximizer Software Inc.

Maximizer Software Inc.

October 21, 2005 08:00 ET

Maximizer Software Hosts North American Business Partner Conference

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Oct. 21, 2005) - Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, launched its 2005 North American Business Partner conference today in Vancouver, B.C.

The theme for the conference is "Connect, Collaborate and Succeed", and it brings together Maximizer Software's elite Certified Solution Providers to preview the latest release of Maximizer Enterprise, understand the direction and market opportunities for Maximizer Software, and hear from industry leaders including Microsoft, Pervasive Software, Business Objects and VineyardSoft. The North American Business Partner conference is oriented towards training Maximizer Certified Solution Providers to apply this knowledge to their customers' business and technical issues.

The conference features two keynote speakers: Jim Dickie, Partner at CSO Insights, a research firm that specializes in benchmarking CRM and sales effectiveness initiatives; and Michael Schell, Founder of The Approved Group and author of the Approved™ series of books on sales strategies for small and medium-sized businesses.

According to Dickie, the demand for CRM technology within the small and medium-sized business market is significantly outpacing that of larger enterprises.

"Spending continues to accelerate among midmarket and SMB firms. Maximizer Software should do well in this market as they understand the needs of small businesses better than large enterprise-focused CRM vendors," said Dickie. "They have provided their channel with a very full CRM offering that will appeal to SMB companies that want an easy to use product with low startup costs, short implementation times, more robust analytics and strong integration with Microsoft applications."

"It is exciting to see such a strong showing of channel partners at Maximizer Software's partner conference. We are proud to support the conference," said Schell. "Small and mid-sized companies need vendors like Maximizer Software and their business partners as they offer simple yet very effective ways of managing customer relationships, because when it comes to data, ease of use is key."

In addition to the educational components of the conference, Maximizer Software recognized the achievements of its business partner community: Wintec Inc., a Maximizer Certified Solution Provider in New York, N.Y. was named "U.S. Business Partner of the Year"; On-Line CRM Solutions, a Maximizer Certified Solution Provider in Vancouver, B.C. was named "Canadian Business Partner of the Year".

"This year's conference gives our elite business partners a comprehensive understanding of the extensive innovations the latest release of Maximizer Enterprise can deliver to their customers. With our products' significant capabilities, we are poised to gain substantial market share with certified, channel-ready delivery capabilities," said Peter Callaghan, Executive Vice-President, Sales & Marketing, Maximizer Software Inc. "With a premier business partner conference event like this, we are confident that it will enable us to recruit like-minded quality partners to our channel program."

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations in the technology business and sales and customer management software markets. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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