Maximizer Software Inc.

Maximizer Software Inc.

December 20, 2007 06:00 ET

Maximizer Software Introduces CRM Express Services-Packaged Professional Services Offerings for SMBs

New Consultative Offerings Drive Faster ROI with Predictable Investment

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 20, 2007) - Due to overwhelming market demand, Maximizer Software Inc. (TSX:MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today launched CRM Express Services, a suite of packaged professional services offerings tailored to help small and medium-sized businesses (SMBs) improve return on investment and measurably enhance business processes and productivity.

With targeted services packages designed to deliver significant improvements in a short timeframe, Maximizer clients can expect higher user adoption and more efficient use of their CRM investment. Further benefits include knowledge transfer, so clients can further optimize their solution on their own, and the development of an implementation road map to meet future business needs.

"Maximizer CRM Express Services offerings are designed for SMBs who demand fast implementation and results. And, customers know the exact cost of their selected services up-front so there are no surprises along the way," said Peter Callaghan, chief sales officer, Maximizer Software. "With thousands of successful CRM deployments, our skilled business analysts, deployment specialists and partners ensure that businesses accelerate their productivity by planning, activating and optimizing Maximizer CRM."

CRM Express Services are offered for existing and new Maximizer CRM clients and include the following categories, which may be purchased comprehensively or on an a la carte basis:


Maximizer's CRM Express Planning Service provides on-site or remote consulting where current business processes are analyzed, and best practices recommendations are provided to meet client objectives.


Activation includes two types of services. CRM Express Implementation delivers rapid on-site or remote installation and configuration. CRM Express Education offers role-based employee training on-site or online, ensuring increased user adoption within the company.


Optimization Services keeps the client's Maximizer CRM solution running effectively. The two service categories are CRM Express Optimization, where a consultant brings in-depth experience to identify areas of improvement; and CRM Express Administration, which offers a variety of remote administrative services to protect the client's CRM investment and its efficiency.

For more information on Maximizer CRM Express Services, visit or call (866) 416-0557.

About Maximizer Software

Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information - through the desktop, web, or mobile device. Maximizer Software has sold more than one million licenses and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Societe Generale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services. All other trademarks or registered trademarks stated herein are properties of their respective owners. All trademarks or registered trademarks stated herein are properties of their respective owners.

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