Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

June 07, 2006 08:00 ET

Maximizer Software Leads On-premise CRM Vendors in Benchmark Industry Study

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - June 7, 2006) -

Customer Respect Group reports on CRM vendor online experience; Maximizer Software demonstrates industry best practices

Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it led all on-premise CRM vendors in a Customer Respect Group Study that reported on the online experience provided by the industry's top CRM vendors.

Headquartered in Ipswich, Massachusetts, The Customer Respect Group is an international research and consulting firm that focuses on how corporations treat their online customers. The 2006 Report on the Practices and Policies of the Major CRM Vendors study is the only one to bring an objective and consistent measure to the analysis of CRM vendor corporate performance from an online customer's perspective. It assigns a Customer Respect Index (CRI™) rating to each company. The CRI is a qualitative and quantitative in-depth analysis and independent measure of a customer's experience when interacting with companies via the Internet. Overall, Maximizer Software demonstrated outstanding results relative to the 14 vendors evaluated.

"The experience corporations provide for their customers and prospects via the Web is an excellent indicator of each corporation's commitment to customer centricity and focus on customer service - and is in an increasingly important factor in buyer decision making," said Terry Golesworthy, President, The Customer Respect Group. "Maximizer Software stood out among the CRM vendors we evaluated and is clearly taking advantage of its extensive customer management experience and the functionality of its own CRM system to deliver an enhanced online experience."

Maximizer Software runs its business entirely on Maximizer Enterprise 9 SQL eCRM - the company's flagship CRM suite designed to address the customer management requirements of small to medium-sized enterprises. With the system closely integrated with critical business systems such as Microsoft Office including Outlook and the company's accounting package Microsoft Great Plains, Maximizer Enterprise provides ready access to all customer information from a single, intuitive user interface. With all Maximizer Software employees across sales, marketing, customer support and services, finance and research & development accessing the system, Maximizer Software is uniquely-positioned to provide both customers and those researching a potential CRM software investment with a highly-personalized and responsive experience.

As part of its evaluation, The Customer Respect Group's researchers conducted "secret shopper" interactions using online communication options provided by each of the top CRM vendors. Maximizer Software led all vendors, on premise and on demand including Salesforce.com in the critical categories of Website usability and online communication simplicity - providing the researchers posing as potential buyers with the highest-quality experience while interacting with the company online. The company also earned the top rating of all on-premises customer relationship management software providers with higher overall rankings than Oracle/Siebel, Microsoft, Sage and Pivotal.

"As a leading developer of software applications designed to help companies streamline sales processes, deliver intelligent marketing campaigns and enhance customer service and support, we continue to seek new ways of improving the way we interact with our own customers and prospects," said John Caputo, CFO & Office of the President, Maximizer Software. "With Maximizer Enterprise at the center, we consider delivering the highest-quality experience while interacting with our company online mission-critical and the processes we have put in place are industry-leading. We're extremely pleased to find that our efforts are paying off with top ratings in an objective assessment from The Customer Respect Group."

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.


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