Maximizer Software Inc.

Maximizer Software Inc.

November 08, 2011 08:00 ET

Maximizer Software Leads With Mobile CRM for the Apple® iPad™ and Social Networking Capability in Maximizer® CRM 12

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 8, 2011) - Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today announced the release to market of Maximizer CRM 12. The latest Maximizer CRM release helps companies address the crucial need for workforce mobility by providing access to a CRM solution across the Apple iPad and any tablet computer or mobile device.

"Successful customer engagement requires the ability to integrate your CRM solution into your completely mobile life," said Maximizer Software President Vivek Thomas. "You need to be constantly connected to your customer, be instantly alerted to new revenue opportunities and make informed decisions, anywhere and at anytime."

Maximizer Software has already become the CRM of choice for Gemcom Software International Inc. Headquartered in Vancouver, British Columbia, Gemcom Software, the largest global supplier of mining software solutions, recently selected Maximizer CRM 12 as their CRM solution for hundreds of users across their global organization.

"We have customers in over 130 countries and in all major mining centers," explained Robert Selzler, Vice President of Marketing of Gemcom Software. "To operate effectively on this global scale we needed a CRM solution which provided access to the crucial information we need to ensure superior levels of support for our clients and internal staff. With Maximizer Software we gain the stability of a fully featured, centralized CRM solution with online or offline access through any mobile device."

During the evaluation process Gemcom identified Maximizer CRM 12 as the best CRM solution to help standardize processes across sales, marketing, services and customer support.

"When considering an investment in a new CRM solution we decided Maximizer CRM provided the best ROI for what we want to achieve," added Selzler. "Our team will be working with Maximizer Software to streamline our current CRM process to identify potential cost savings and areas to gain efficiencies."

Another organization that quickly realized the value of mobility available in Maximizer CRM 12 was Canwest Productions Inc. of Calgary, Alberta. "Being the largest independent show producer in Western Canada we need to rely on a CRM solution that can be accessed wherever we are, at anytime," explained Managing Partner, Terra Connors. "As our company continues to grow, moving to Maximizer CRM 12 with the enhanced mobile and web access was just the next logical step."

The latest Maximizer CRM release also helps integrate social networks into business processes by capturing dynamic social profiles at the customer contact level that can be easily adapted as social networking preferences change.

"The world of social networking is constantly evolving. The social platform of choice today – may be less relevant to your business next year. You need a CRM that enables you to adapt to this shifting landscape without becoming a distraction to your business," said Thomas. "Our LinkedIn integration and the ability to connect any other social profiles to individual customer contacts, provides a new dimension to successful customer engagement."

Calvin Woosnam CTO, Director of Technology Mining Co. LLC and Resilient Integrated Systems is already utilizing social networking to engage customers. "Being able to access a client's social networks directly from our CRM is a true plus," explained Woosnam. "Our staff communicates more and more with clients directly through their social networks - having these dynamic links all in one place will be a key time saver and enable us to build a complete picture of our contacts."

Maximizer® CRM 12 also includes expanded capabilities in business intelligence, measuring marketing ROI, and iCalendar and SharePoint® integration, delivering the most complete CRM solution to date. To learn more about Maximizer CRM 12, please visit:

About Maximizer Software

Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large enterprises. Simple, easy-to-use and affordable, Maximizer CRM enables companies to mobilize their workforces through all-access Web, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves customer service to ultimately boost productivity and revenue. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987.

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