Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

November 15, 2006 06:00 ET

Maximizer Software Promotes ACT! Migration Program

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Nov. 15, 2006) - Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced the availability of its ACT! to Maximizer Migration Program. The program offers small businesses a low-risk opportunity to upgrade from ACT! to Maximizer Software's popular sales and contact management system Maximizer 9. Key features of the migration program include aggressive pricing on Maximizer 9 as well as complimentary ACT! conversion assistance from North American-based technical support consultants.

The Migration Program which became available to ACT! customers November 1 is already seeing traction among small businesses, "For some time we've been considering options for replacing our ACT! implementation but we were concerned about losing momentum while we switched from ACT! to the replacement," Mike Ryan, President, Cactus Mailing. "The ACT! to Maximizer Migration Program is addressing this for us with a 15 day pilot and a helping hand from experienced consultants as we make the move. Some CRM vendors will offer giveaways or promotional gimmicks. With this program, Maximizer is showing that they are concerned about the health of my business."

Program Details

The Maximizer Software ACT! to Maximizer Migration Program is designed to provide small businesses with a smooth transition to the Maximizer and Maximizer Enterprise product family.

At a purchase price of $189, the Migration Program includes:

- A CD or Internet download copy of Maximizer 9;

- A complimentary hour of ACT! Conversion Assistance from Maximizer Software's experienced, North-America-based technical support consultants;

- A complimentary copy of the Maximizer 9 Training Kit and multimedia CD.

All small businesses considering Maximizer 9 are also invited to conduct a complimentary 15 day trial of the system to ensure it meets their requirements.

Features offered by Maximizer 9 that are not available to small businesses using ACT!:

- Industry-specific versions for Financial Services, High Tech, Legal Services, Professional Sales and Home Offices. Both ACT! and Maximizer offer a version for Real Estate;

- Complete support for popular Windows Mobile-powered hand held devices;

- Responsive performance on minimum hardware requirements;

- Industry-leading reporting capabilities from Business Objects Crystal Reports XI;

- eCommerce-enabled Web site creation including order management;

- Income and expense management; and

- A short learning curve to upgrade to full CRM suite functionality in Maximizer Enterprise.

For more comparative information on ACT! and Maximizer 9 please visit: http://www.maximizer.com/solutions/maximizer/act-alternative.html

The ACT! to Maximizer Migration Program is also available for ACT! customers who require multiple user bundles. These companies can select five or ten-user Team Packs of Maximizer and receive special pricing, ACT! to Maximizer conversion assistance and complimentary training materials.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, "Based on feedback from our new customers, we recognized a significant pent-up demand among ACT! customers looking for alternatives. Our ACT! to Maximizer Migration Program provides small businesses with the power of choice. We are empowering small businesses to transition to a proven product backed by a company that understands what small businesses want from their CRM system."

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com.

ACT! is a registered trademark or trademark of Sage Software, Inc.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.


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