Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

May 08, 2008 08:42 ET

Maximizer Software Receives Repeat Top Honors From Leading Analyst Firm for Customer Relationship Management Software

ISM Top 15 CRM Small & Medium Business Software Award Received for Sixth Consecutive Year

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 8, 2008) - Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that Maximizer CRM 10 was selected by ISM Inc., CRM and Contact Center strategic advisors, as a Top 15 CRM Small & Medium Business Software Award winner for 2008. This is the sixth time that Maximizer Software has received this recognition.

"We are honored to receive this prestigious distinction for the sixth consecutive year as it reinforces our commitment to providing a product line that helps small and medium-sized businesses (SMBs) grow their business with easily accessible and deployable options," said John Caputo, president, Maximizer Software. "Maximizer CRM enables clients to close more deals and retain existing customers through innovative features including business intelligence and reporting, mobile CRM for BlackBerry devices, and on-demand sales coaching."

Maximizer Software was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each vendor package was rated according to 217 selection criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, nine real time criteria and 17 user-support features.

"The winners of the 2008 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access as well as Web 2.0 are of increased importance to sales and marketing professionals and their always-on, always-connected Digital Clients," said Barton Goldenberg, president, ISM. "Maximizer Software is to be praised for obtaining the Top 15 honor and it continues to be a leader in the CRM community."

The Top 15 selections are featured in ISM's 16th edition of The Guide to CRM Automation and in a Top 15 CD available at www.ismguide.com.

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information - through the desktop, web, or mobile device. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Societe Generale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.com.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

ABOUT ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM), Contact Center initiatives and Digital Client initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, Amtrak, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, PepsiCo, Roche, T. Rowe Price, United Way and Xerox; ISM's government clients include the Department of Defense and the US Postal Service.

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