Maximizer Software Inc.

Maximizer Software Inc.

September 22, 2005 16:30 ET

Maximizer Software Receives Two CRM Market Leader Awards from CRM Magazine

SAN FRANCISCO, CALIFORNIA--(CCNMatthews - Sept. 22, 2005) - Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, was named a 'CRM Market Leader' for the second consecutive year by CRM magazine, the industry's leading monthly magazine dedicated to helping companies achieve customer-focused organizations.

This year Maximizer Software was honored with a 'CRM Market Leader' award in two different categories: 'Sales Force Automation' and 'SMB Suite CRM.' These awards were based on a combination of weighted criteria including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality. The awards were presented to Maximizer Software last night at CRM magazine's annual CRM Leader Awards gala in San Francisco.

"CRM magazine is proud to present the 2005 CRM Leader Awards to the companies and individuals who are driving innovation and positive ROI in their customer relationship management strategies," said David Myron, Editor-in Chief of CRM magazine. "Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts."

"Maximizer Software is honored to receive two prestigious 'CRM Market Leader' awards from CRM magazine. Maximizer Software is a leader in providing CRM solutions for small to medium-sized enterprises and our 'Maximizer Enterprise' product has long been associated with first-rate SFA functionality," said John Caputo, Office of the President & Chief Financial Officer, Maximizer Software. "Maximizer Software has a proven track record of meeting the complete CRM needs of SMB customers with products that are affordable, easy to use, and have rich functionality."

Additional details on Maximizer Software's 'CRM Market Leader' awards are available in the October 2005 issue of CRM magazine: (

In addition to the 'CRM Market Leader' awards, Maximizer Software received the following awards this year: CRM's 'CRM Solution Excellence' award; Communications Solutions' 'Product of the Year' award; VARBusiness magazine's 'Mid-Market Products of the Year'; ISM's 'Top 15 CRM Software' award; SIIA's 'Codie Award Finalist for Best CRM Solution'; and Customer Inter@ction Solutions' 'CRM Product of the Year' award.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations in the technology business and sales and customer management software markets. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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