Maximizer Software Inc.

Maximizer Software Inc.

March 22, 2005 08:00 ET

Maximizer Software Wins ISM's CRM Award for Third Consecutive Year


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: MAXIMIZER SOFTWARE INC.

TSX SYMBOL: MAX

MARCH 22, 2005 - 08:00 ET

Maximizer Software Wins ISM's CRM Award for Third
Consecutive Year

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 22, 2005) - Maximizer
Software Inc. (TSX:MAX), a leading provider of proven and affordable
customer relationship management (CRM) and contact management solutions,
announced today that ISM Inc., CRM strategic advisors, selected the
Company's 'Maximizer Enterprise' software as a winner of the " Top 15
CRM Small & Medium Business Software Award" for 2005. This is the third
consecutive year ISM has selected Maximizer Software to its list of top
CRM vendors.

"ISM's software selection process is strenuous and comprehensive and
Maximizer Software is to be praised for winning the Top 15 honor for the
third consecutive year," said Barton Goldenberg, President of ISM.
"Maximizer Software is among the leaders of the CRM industry."

The "Top 15 CRM Software Awards" have served as the industry benchmark
for comprehensive CRM software since 1990 when ISM began the awards.
Maximizer Software was chosen for this award after intensive testing by
the ISM Software Lab at its Bethesda, Md.-based headquarters. 'Maximizer
Enterprise' was rated according to 211 selection criteria, including 109
business functions, 49 technical features, 36 implementation
capabilities and 17 user-support features.

'We are pleased 'Maximizer Enterprise' was rated so highly by ISM for
the third consecutive year," said Tom Bennett, Office of the President &
Chief Technology Officer, Maximizer Software. "Our continued success
validates our strategy of designing a solution that incorporates the
advanced enterprise CRM capabilities for sales, marketing and customer
service & support that small and medium-sized businesses need while
delivering the fast deployment and affordability they demand."

The Top 15 selections are featured in ISM's 13th edition of The Guide to
CRM Automation and in a Top 15 CD available at www.ismguide.com.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable
customer relationship management (CRM) and contact management solutions
that help small to medium-sized enterprises improve sales, streamline
marketing, and enhance customer service & support. Maximizer Software
has helped over 6,000 Maximizer Enterprise™ customers and over one
million Maximizer™ users grow their business by building profitable
customer relationships with award-winning solutions. Maximizer Software
is a worldwide organization with Business Partners and offices in its
three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia
Pacific. Customers include leading companies such as Siemens,
Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay
Pacific, William Mercer, and Bank of New York. Learn more about
Maximizer Software at www.maximizer.com.

This release may contain certain forward-looking statements reflecting
Maximizer Software Inc.'s current expectations in the technology
business and sales and customer management software markets. Investors
are cautioned that all forward-looking statements involve risks and
uncertainties, including without limitation, changes in market and
competition, technological and competitive developments, and potential
downturns in economic conditions generally. Additional information on
these and other potential factors that could affect the Company's
financial results are detailed in documents filed from time to time with
the provincial securities commissions in Canada. All trademarks or
registered trademarks stated herein are properties of their respective
owners.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Maximizer Software Inc.
    Rob Hilsen, Public Relations Manager
    Media Contact
    604.639.3608 (direct)
    rhilsen@maximizer.com