Maximizer Software Inc.

Maximizer Software Inc.

April 12, 2007 06:00 ET

Maximizer Unveils CRM Gadgets for Microsoft Windows Vista

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 12, 2007) - Maximizer Software Inc. (TSX:MAX), a leading provider of affordable, easy-to-use Customer Relationship Management (CRM) software applications, today announced it has developed two powerful Maximizer CRM Gadgets aimed at driving additional productivity for customers using Microsoft Windows Vista™ and Maximizer Enterprise CRM.

Windows Vista gives users the ability to customize their Windows Sidebar with user-selected mini applications, or Gadgets, which provide access to third-party software directly from the Windows Vista-based desktop. Maximizer recognizes that Windows Sidebar functionality can offer significant productivity and user-experience benefits and has developed its first two innovative CRM Gadgets.

Maximizer's Address Book CRM Gadget and Opportunity Manager CRM Gadget reside in the Windows Sidebar. This allows business users to access their day-to-day customer information instantly, without having to open their CRM system.

With embedded Instant Filter capabilities, the Address Book CRM Gadget enables users to quickly search and sort customer records. Once the contact is found, the user can access all of the customer's records and perform a follow-up action - including calling and e-mailing the customer directly from the CRM Gadget interface.

The Opportunity Manager CRM Gadget provides real-time access to critical sales information in a dashboard format. This enables salespeople and sales managers to continuously monitor their key opportunity and pipeline performance indicators with easy-to-visualize business charts. Users can also drill down to get more detailed information and explore customer trends directly from the Windows Vista-based desktop.

"These Maximizer CRM Gadgets are a great example of how our Canadian business partners can easily develop customized mini-applications and deliver enhanced functionality to their customers," said Robert Geller, Product Manager, Windows Client, Microsoft Canada. "With these gadgets, Maximizer has extended its CRM suite to the Windows Vista desktop, delivering enhanced functionality and providing users with a more convenient and efficient way to access to business information."

"One constant at Maximizer Software is our deliberate effort to make our products as easy to use as possible, so that they will immediately deliver results for our customers," said Joseph Hui, Vice President, Research and Development, Maximizer Software. "By developing products that take advantage of Microsoft productivity tools and technologies, we are paving the way for a great user experience and, ultimately, extremely high levels of user adoption."

Maximizer CRM Gadgets are available at

For more information on Windows Vista Gadgets including a gallery of available sidebar gadgets, please visit:

About Maximizer Software

Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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