Maximizer Software Inc.

Maximizer Software Inc.

April 24, 2007 06:00 ET

Maximizer Unveils New Microsoft Windows Mobile CRM Product

MaxMobile gives traveling sales and service employees CRM on the Smartphone

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 24, 2007) - Maximizer Software Inc. (TSX:MAX), the world's leading provider of affordable, easy-to-use Customer Relationship Management (CRM) software applications, today announced the availability of MaxMobile CRM Smartphone - the latest in its suite of mobile CRM products for traveling sales and service employees. The new product extends the sales and service capabilities of the Maximizer line of CRM products out to traveling employees who use wireless devices running the popular Windows Mobile wireless operating system on Smartphones.

Liz Herbert, Analyst at Forrester Research, writes, "Leading firms embrace mobile CRM to improve productivity, increase CRM system adoption, and enhance the customer experience. Mobile CRM is now a must-do for many field sales and service organizations because it allows reps to access and update CRM information anywhere they can use a mobile device."("Extend CRM Value With Mobility", Forrester Research, Inc., June 2006).

MaxMobile CRM Smartphone extends the powerful mobile CRM functionality of the Maximizer line of CRM products out to traveling sales and service employees using common smartphones such as the Motorola Q, Samsung Blackjack and T-Mobile Dash. Specially-tailored to take advantage of the small screen size and navigational capabilities of smartphones, MaxMobile CRM Smartphone provides mobile read and write access to service cases, sales opportunities, calendar items, tasks - even Microsoft Outlook email.

MaxMobile CRM Smartphone is the second stage in Maximizer's strategy for complete support of the popular Microsoft Windows Mobile platform. Launched in 2006, MaxMobile CRM gives Maximizer customers using Windows Mobile-powered wireless PDAs such as Palm Treo 700w, Dell Axim X51v and the HP iPAQ full read and write access to customer information while on the road selling to or servicing customers.

Using the native MaxMobile applications physically installed on their wireless devices, Maximizer customers can harness real-time customer experience management with complete access to their sales opportunities and customer service and support cases while on the road. Because the mobile CRM applications are installed on the smartphone or PDA, traveling employees can work with their customer information even when they are not able to access Internet or wireless connectivity - updating the corporate database when they can resume their connection.

With this release, the Maximizer line of CRM products is further differentiated as one of the most mobile-accessible CRM brands available - supporting all leading mobile platforms including Palm, Research in Motion BlackBerry, Windows Mobile PDAs and now, Windows Mobile smartphones.

"The availability of easy-to-use, highly functional mobile CRM products is set to revolutionize the way field-based sales and service people do their jobs and deliver service to their customer," said William Anderson, Executive Vice President, Technology, Maximizer Software. "MaxMobile takes mobile CRM to the next level and allows traveling employees to access their critical customer information whether they are within range of a wireless connection or not. With MaxMobile and Maximizer Enterprise, it is literally possible to go into the field without the support of a laptop."

About Maximizer Software

Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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