Maximizer Software Inc.

Maximizer Software Inc.

September 28, 2011 06:00 ET

Maximizer® CRM 12 Leads Industry With LinkedIn Integration and Built-In Mobile & Web Access

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 28, 2011) - Leading the industry with powerful LinkedIn integration and built-in mobile and web access, Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today announced the availability of Maximizer® CRM 12.

The new mobile user interface optimized for the latest mobile devices, enhanced web access performance, expanded customization options and full integration with LinkedIn combined in Maximizer CRM 12, enables businesses to provide a richer customer engagement and capitalize on business opportunities anywhere, anytime and on any mobile platform.

"Our LinkedIn integration and built-in mobile and web products provide a whole new level of access and capability for businesses to attract and engage with customers," says Maximizer Software President Vivek Thomas. "You're not chained to your desktop anymore. The expanded capabilities combined with the convenience and flexibility of all-access options, enable organizations to succeed wherever and however they do business."

The latest version also includes expanded capabilities in business intelligence, measuring marketing ROI, and iCalendar and SharePoint® integration, delivering the most complete CRM solution to date.

A New Level of Engagement: Direct Access to LinkedIn

More and more businesses want to integrate social media networks into their business processes as part of their customer engagement and brand-building strategy. Maximizer leads the industry by integrating functionality with the popular LinkedIn social network into their CRM. Users can now access a contact's LinkedIn profile directly from the contact record. In addition, they can view the contact's company information and connections and even allow invites to be sent through the CRM without having to separately login to LinkedIn each time.

"LinkedIn already has a tremendous amount of helpful information about key executives in an organization," Thomas says. "Many companies have tried to adapt LinkedIn into their customer engagement process, and our latest version makes it so much easier. Now you can use this information, within your CRM, to track prospects and connect with opportunities while increasing customer loyalty through a new channel of communication."

CRM Software that Works With All Major Mobile Platforms

"Mobile access has become critical for all companies that aim to maximize productivity. It lets them make effective decisions anywhere and anytime," says Maximizer Vice President of Technology Joseph Hui. "With the new user interface in Maximizer CRM 12, customers can now fully leverage the power of Maximizer CRM on the iPhone™, Blackberry®, Android™ or any other smartphone or tablet computer." The latest version also provides improved calendar usability, multi-user views, email notification, and a task screen with all the options a mobile workforce needs to do their job from an airport, vehicle, hotel lobby or conference.

The new mobile user interface also reduces the cost of managing different mobile applications on the different mobile devices used throughout an organization.

Enhanced Web Access: Improved UI and Increased Performance

The new 2-pane window and increased performance make it much faster and easier to view, organize and retrieve key customer information. Users can now save even more time with enhanced capability of retrieving contacts, customer cases and opportunities directly from a company record.

"Our customers need to be able to easily access information to monitor the sales process, keep track of individuals, teams and territory and carry out other key functions," Hui says. "Changing from one panel to two just makes the user interface so much more intuitive. In addition, now that customers are no longer tied to any particular web browser, they have the added convenience of logging in from Firefox, Internet Explorer or other browsers without worrying about technical limitations."

Additional Upgrades: Document & iCalendar, Marketing ROI and Enhanced Usability

The true value of CRM is in enabling businesses to improve sales and marketing management, customer service, business intelligence and other key activities. Maximizer Software has sold over one million licenses to more than 120,000 customers by constantly improving those fundamentals. Additional benefits of Maximizer CRM 12 include:

  • Ability to include hyperlinks to documents stored in external sources such as SharePoint®;
  • iCalendar integration enables Maximizer users to set-up and manage appointments and automatically record RSVPs with both internal colleagues and external customers;
  • Ability to measure the effectiveness and ROI of each marketing campaign to make informed decisions regarding future marketing initiatives and resource allocation;
  • Expanded key field customization and display options enable users to easily view and navigate through a customizable layout of all of the key information required based on specific business needs.

"Longtime users of Maximizer CRM will find the improved mobile and web access capabilities and LinkedIn integration gives them the options they've been asking for," Thomas says. "New CRM customers will benefit from the increased revenue-generating, process streamlining and cost-savings opportunities that have already convinced 120,000 SMBs and enterprise-class companies to choose Maximizer Software."

Maximizer CRM 12 Availability

Pre-sales start today and the new version of Maximizer will become available on November 8. Maximizer CRM 12 is available in Group and Enterprise Editions. Orders may be placed directly from Maximizer or through its global network of business partners.

New all-access license pricing, beginning at $699 MSRP per license for Maximizer CRM 12 Group Edition, includes desktop, mobile and web access, as well as one full year of inclusive upgrade assurance and technical support. Please inquire for full pricing and promotional offers valid until November 7, 2011.

About Maximizer Software

Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large enterprises. Simple, easy-to-use and affordable, Maximizer® CRM enables companies to mobilize their workforces through all-access Web, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves customer service to ultimately boost productivity and revenue. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987.

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