SOURCE: Dian Griesel Inc.

March 25, 2013 10:20 ET

Maximizing Impact of Press Releases Involves Mix of Online Strategies, Says Prominent Corporate Communications Expert

Dian Griesel, Ph.D. Outlines Methods to Ensure That Company News Is Found on the Web and Read by Target Audiences

NEW YORK, NY and WASHINGTON, CT--(Marketwire - March 25, 2013) -  Getting your press releases read by as many interested parties as possible remains a challenge for every organization. Fortunately, thanks to the Internet, there are a number of exciting new ways to make it happen, according to Dian Griesel, Ph.D., founder and president of Dian Griesel Inc. (DGI), a full-service, integrated corporate communications firm.

"To harness the power of press releases, the goal is to make them as web-friendly as possible," said Griesel. "If you want yours noticed, it is time to start embracing technology, while incorporating links, photos and other materials into press releases in order to enhance the story and help it live online."

In addition to using multimedia to enhance press releases, Griesel's recommendations include using short, targeted headlines; repeating keywords and key phrases multiple times within the release; linking these words and phrases to webpages offering more information about people, products and services; and incorporating bold, italicized and bullet-pointed text as a way of boosting search engine optimization.

Griesel shared her perspectives on press releases in a blog post on the DGI website. To read the post in its entirety, please visit the following link:
www.dgicomm.com/branding-your-company-from-wall-street-to-main-street/

About DGI

DGI is a full-service corporate communications firm providing the equivalent of "large-cap" investor relations and public relations services to smaller emerging growth companies. Always budget-conscious, its carefully planned programs blend the best of traditional strategies with the opportunities of new media.

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