SOURCE: Maximum


May 20, 2013 09:00 ET

Maximum's New Social Recruitment Monitor™ Releases First Performance Findings for Major U.S. Companies

Northrop Grumman and Taco Bell Rank as Best Performing U.S. Companies Using Social Media for Recruitment

NEW YORK, NY--(Marketwired - May 20, 2013) - The Social Recruitment Monitor™, the first-ever fact-based and objective online benchmark tool for monitoring and measuring the effectiveness of global employers' social media recruiting efforts, has released its first performance findings for major U.S. companies. Out of 109 U.S. corporations, Northrop Grumman and Taco Bell's social recruitment programs were found the most effective in generating likes/follows, engagement and community interaction with and by their audiences.

Developed by Maximum Employment Marketing Group, a global agency that sets the standard in employer branding, digital recruitment and employer marketing, the Social Recruitment Monitor™ was designed to help employers measure the engagement and reach of their social media recruiting efforts. Currently free to use, employers can quickly and easily sign up and assess the impact of their social campaigns. Channels monitored include Facebook, Twitter, LinkedIn and YouTube, and the site's rankings are updated weekly.

"Having social media is no longer enough," said Ed Barzilaij, CEO of Maximum. "These channels need to be purpose-driven and actionable to serve the greater objectives of their existence. We can only know if they are meeting those goals if we monitor, measure and compare."

Activities are measured by a series of carefully weighted variables that determine a company's popularity, activity and interaction -- not just "likes" and "followers." The tool provides up-to-date analysis of likes, comments, shares, Engagement Ratios (E.R.) and Community Interaction (C.I.), with a cumulative analysis of all data resulting in an SRM Index score. Companies can now compare themselves to their national and global competitors, using the SRM Index as a definitive metric for their performance.

The overall findings of Northrop Grumman and Taco Bell's social media recruitment, shown in the SRM Index images, support the belief that quality is more important than quantity for recruitment results. Employers do not need tens of thousands of fans to be engaged or make a channel work. Engagement through appealing and frequent content is much more likely to attract the right fans and encourage them to interact.


  • The current findings by SRM show that U.S. employers using Facebook for recruitment have an average weekly SRM Index score of 14.10. The global aerospace and defense technology company Northrop Grumman had a score of 35.10, making it the top employer in the Monitor.

  • The average fan base size of a U.S. Facebook career page is 14,382. Verizon Wireless has attracted the largest fan base, with 165,419 "likes" as of April 1st.

  • On Facebook, U.S. employers post on average 6.2 times per week. The average weekly U.S. Engagement Ratio score, which measures feedback from fans in terms of likes, comments and shares, is 0.37%.

  • Employers using Twitter for recruitment have an average weekly SRM index score of 17.51. Taco Bell (@TacoBellCareers) had a score of 44.31, making it the top employer in the Monitor.

  • The average number of followers of a Twitter career account is 5,808. Starbucks (@StarbucksJobs) has the largest number of followers: 55,463 as of April 1st.

  • Employers using Twitter for recruitment post on average 23 tweets per week. The average weekly E.R. score is 0.14%.

To learn more about the regional social recruitment activities of employers in the United States, UK, Brazil, Australia, India, Germany, Sweden, France, Singapore, China and the Netherlands, view the Social Recruitment Monitor™ at:

About the Social Recruitment Monitor
The Social Recruitment Monitor is a world-first and should prove popular for high-end employers looking to use social media to improve their hiring rates in competitive sectors. They can use the monitor to determine how to become best in class in social recruitment, and how to bring facts and figures to what has previously been considered an unmeasurable process. Every employer can enter its details into the Social Recruitment Monitor™ for free and benchmark its performance against the competition. As of May 1st, Facebook, Twitter, YouTube and LinkedIn are the channels monitored. Along with a global list, the Monitor offers country lists for the U.S., U.K., Brazil, Australia, India, Germany, Sweden, France, Singapore, China and the Netherlands. More regions and channels will become available soon.

About Maximum Employment Marketing Group
The Social Recruitment Monitor™ is powered by Maximum, a global employer branding and recruitment marketing agency, providing engaging workforce communications through advanced digital solutions. Their worldwide client portfolio includes Deloitte, Fiat Group, Johnson & Johnson, McDonald's, Nike, Novartis, Shell, Starbucks, Sodexo and other Fortune 500 leaders. Maximum is the leading employer branding agency in both China and the Netherlands with offices in New York, London, Rotterdam, Hong Kong, Shanghai, Singapore, and Sao Paulo. Increasing numbers of forward-thinking HR professionals value the competitive advantage that Maximum's strategic thinking, excellent creative and cutting-edge online solutions can bring to their recruitment and employee engagement objectives.

Social Recruitment Monitor™ website:
Maximum's website:

Contact Information

  • Contact:
    Jennifer Barry
    TBG PR
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