SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

November 13, 2012 09:00 ET

Maxymiser Announces Exponential Global Growth in Travel and Hospitality Industry

Testing and Personalization Expert Also Releases New Online Travel Best Practice eBook Series at PhoCusWright Travel Summit, Nov. 13-15

PHOENIX, AZ--(Marketwire - Nov 13, 2012) - Maxymiser, the global expert in testing, personalization and optimization for online businesses, today announces a double-digit increase in travel sector clients, as the travel industry gets on board with providing better online, mobile and social customer experiences to increase bookings and loyalty programs. The company has signed over 35 enterprise travel brands in 2012 alone, including Alaska Airlines, AsiaRooms, Avis, Intercontinental Hotels Group, LateRooms, and Wyndham Hotel Group, to their suite of real-time testing and personalization solutions.

Maxymiser has been instrumental in global travel industry success since its founding in 2006. Highlights include a predictive behavioral targeting campaign around Feature Destinations that boosted a 41% increase in conversion rates for bmibaby airlines, as well as a multivariate test that boosted bookings by over 9% for LateRooms.com. Both case studies can be accessed from the Maxymiser website.

In lieu of this, Maxymiser has also released its first eBook in a series of three dedicated to online travel companies called: "Three Routes to a Winning Homepage: Best Practices in Travel Website Testing and Optimization." The eBook offers travel marketers tried and true methods of homepage optimization strategies as seen by a few of today's leading hospitality brands. The eBook is available for download on the Maxymiser website.

The ebook reviews leading travel homepage experiences from companies like JetBlue, Carnival Cruise Lines, Delta, Hyatt, Ritz-Carlton, The Luxury Collection, and Conrad by Hilton, as these brands provide travelers with clear and intuitive navigation, easy-to-use search widgets and consistent promotions and branding -- ensuring that more of their visitors convert to bookers. The eBook reviews crucial home page areas such as imagery, search widgets, logins and loyalty programs. 

"The travel industry has typically lagged behind retailers when it comes to site optimization and experience," says Mark Simpson, President and Founder of Maxymiser. "But consumers are becoming a lot more savvy and a lot less loyal. Travel marketers must provide optimized and relevant online experiences if they want to stay in the game -- one step at a time. We are thrilled to be helping online hospitality get on the right path to improve their ecommerce presence."

The eBook can also be obtained from Maxymiser's booth at the PhoCusWright Conference this week, in Scottsdale, AZ, November 13-15.

About Maxymiser
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.

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