SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

February 22, 2012 09:00 ET

Maxymiser Brings Home Two Multivariate Testing Awards

Global Multivariate Testing and Personalization Leader Wins Accolades From WhichTestWon for Work With The Telegraph

NEW YORK, NY--(Marketwire - Feb 22, 2012) - Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, today announced its wins of two WhichTestWon's Annual A/B & Multivariate Testing Awards for their work with The Telegraph. Maxymiser swept the "Online Ad/Banner Test Results category," winning both the Gold and Silver Awards. The winners were announced via a live webinar on Friday, February 17, 2012.

Maxymiser worked with The Telegraph to test multiple variations of ad text on The Telegraph site to win the Gold Award. The test aimed to find the best design for the Telegraph's "sponsored features panel," which is used to drive traffic to content sponsored by advertisers. Since traffic is sold per unique visitor arriving, every click -- and conversion -- counts. The test, designed and led by Maxymiser's customer experience experts, delivered a significant increase in conversion rates for The Telegraph. Maxymiser and The Telegraph also snagged the Silver Award in this category for tests performed and conversions achieved around Google AdSense campaigns.

"The recognition for our work with The Telegraph serves to further establish Maxymiser as the industry leader in customer experience optimization market," said Maxymiser's President and Founder, Mark Simpson. "At Maxymiser, we continue to innovate and take website testing, and personalization to the next level for our clients, who in turn continue to experience rising conversion rates and higher ROI."

The awards come on the heels of Maxymiser's recent Series B funding of $12 Million and the expansion of Maxymiser's global roster of clients including Wyndham Hotel Group, Teleflora, Finish Line, Harry & David and Time Warner Cable, among others.

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About Maxymiser
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Teleflora, Time Warner Cable, and Wyndham Hotel Group use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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