SOURCE: Maxymiser


December 15, 2010 09:01 ET

Maxymiser Changes How Businesses Implement Digital Conversion Management Programs With the Introduction of Maxymiser 5

Online Marketers and E-Commerce Professionals Can Now Quickly Increase Conversion Rates and Revenue

NEW YORK, NY--(Marketwire - December 15, 2010) -  Global conversion management leader Maxymiser, Inc. today introduced Maxymiser 5, a solutions platform that empowers marketers to continually optimize content and personalize customer experiences across any digital channel.

"There is nothing else like Maxymiser on the market. Other vendors only offer manual, entry-level tool sets cobbled together through acquisitions, while Maxymiser provides a cohesive, intelligent conversion management platform designed and built for this purpose," said Scott Gilbert, Director of Digital Optimization for Maxymiser.

Maxymiser 5 delivers a comprehensive conversion management solution, from multivariate testing and segmentation to website personalization and targeted recommendations that model (at web speed) the best next action/content/journey for each individual user based on all of their attributes. Built on Maxymiser's OneTouch™ integration platform, which deploys these complex solutions from a single, advanced platform, it allows marketers to begin seeing conversion improvements immediately with zero IT involvement -- further reducing total cost of ownership.

New product features include:

  • A self-serve interface for all solutions, including MaxRECOMMEND™ and MaxPREDICT™ website personalization techniques, which allow marketers to efficiently and rapidly improve revenues and convert visitors by providing the most relevant digital experience
  • Extended reporting for deeper visibility into campaigns, including revenue reports that help users understand their ROI, as well as the ability to integrate third-party data into reports
  • Interface integration wizards for imported data, including multichannel information for integrated messaging across all channels such as email, call centers, direct mail, mobile, etc.
  • Campaign collaboration tools that enable testing, optimization and personalization to become ingrained into the culture of the organization

"Companies are realizing the business value of digital optimization and personalization, and forward-thinking industry leaders are already dramatically increasing their conversion rates and revenue as a result," noted Mark Simpson, Founder and President of Maxymiser. "Businesses can no longer afford to ignore the opportunity a strategic conversion management program provides, and we are committed to helping them put their ideas into action to deliver rapid revenue results."

About Maxymiser, Inc.

Maxymiser is the leading global provider of website Conversion Management solutions including multivariate testing and personalization. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as HarperCollins, Hewlett-Packard, Lufthansa and Sony to analyze, optimize and deliver better performing content and campaigns across digital channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts.

Contact Information

  • For details, contact:
    Erica Camilo/Christine McLaughlin
    BluePoint Venture Marketing for Maxymiser
    781 861 7800
    Email Contact / Email Contact