SOURCE: Maxymiser


February 19, 2013 09:00 ET

Maxymiser Earns Multiple Multivariate Testing Awards

Global Testing and Personalization Expert Wins Accolades From WhichTestWon for Work With IBM, Clarks, Future Publishing and Brady Corporation

NEW YORK, NY--(Marketwire - Feb 19, 2013) - Maxymiser, the global expert in testing, personalization and cross channel optimization for online businesses, today announced it won three of WhichTestWon's Annual Testing Awards, and one honorable mention for their work with IBM, Clarks, Future Publishing and Brady Corporation. The winners were announced via a live webinar on Friday, February 15, 2013.

In all of the winning tests, Maxymiser worked closely with each client to develop strategic A/B and multivariate testing roadmaps, which ensured their websites were highly optimized for their live visitors. The awarding categories spanned several site areas including the homepage, search, pop-ups and overlays, calls-to-action, and pop-ups. Maxymiser's tests have earned these clients improved conversion rates from 11% to 219%, and revenue increases of up to 9% in just a matter of weeks. 

"The recognition for our work with several leading ecommerce brands serves to further establish Maxymiser as an industry leader in testing and personalization market," said Maxymiser's President and Founder, Mark Simpson. "We are innovating and taking website testing and personalization to the next level for our clients, who in turn continue to experience rising conversion rates and higher ROI."

The awards come on the heels of Maxymiser's recent naming as a leader in The Forrester Wave™: Online Testing Platforms, Q1 2013. In the 53-criteria evaluation of the seven most significant online testing vendors, Maxymiser was ranked highest in Strategy. The report cited MaxTEST™ as "exhibiting consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis."

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About Maxymiser
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.

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