SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

January 26, 2011 08:00 ET

Maxymiser Hires Brad Weitz as New Director of Client Services

Career-Long Web Analytics and Conversion Rate Optimization Expert Brings Unique Insight to Relationship and Branding Management

NEW YORK, NY--(Marketwire - January 26, 2011) - Maxymiser, the leading global provider of multivariate testing solutions and website personalization, today announced the hiring of Brad Weitz as Director of Client Services. In his new role, Weitz will be responsible for developing and managing all client relationships with a 360-degree digital marketing strategy for improving content optimization, increasing website conversion rates and producing outstanding marketing ROI. Weitz will also build on his unique experience of having worked on both the client and vendor sides of conversion rate optimization to create true strategic partnerships with all Maxymiser clients -- helping their marketing teams develop a corporate culture of testing and approach their online and offline businesses from a more valuable, data-proven perspective.

"We wanted the best in the industry to lead our Client Services team, and Brad is our ideal hire," said Mark Simpson, CEO, Maxymiser. "His unique approach to client relationships, with his emphasis on an end-to-end brand partnership, is the perfect fit for Maxymiser's commitment to providing the best customer service along with outstanding results for our clients. Maxymiser has the highest customer retention rates in the industry, and with Brad on our team, we'll ensure these don't falter."

Prior to joining Maxymiser, Weitz was Vice President of Operations and Analytics at Autonomy-Optimost, where he oversaw all client services, including technical implementation and analytic insight for multivariate testing, product recommendations, and personalization. Prior to Autonomy, Weitz worked for ESPN as a Database Marketing Analyst, taking holistic views of how customers interacted with the brand across a variety of media. During his tenure, Weitz dramatically improved Fantasy Football and Insider subscriptions, as well as boosted advertising inventory -- ultimately helping the company increase its digital marketing and media revenues by 35 percent.

Weitz holds a Bachelor of the Arts in Marketing and Finance from the Kelley Business School at Indiana University. He lives in Clifton, New Jersey with his wife and eight-month-old daughter.

About Maxymiser
Maxymiser is the leading global provider of Conversion Management solutions including A/B testing, multivariate testing, website personalization and multichannel marketing. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as Hertz, Lufthansa, Sony and Virgin Media to analyze, optimize and deliver better performing content and marketing campaigns across digital channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts.

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