SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

September 04, 2012 09:00 ET

Maxymiser to Host Online Personalization Webinar on September 25th Featuring Independent Research Firm

NEW YORK, NY--(Marketwire - Sep 4, 2012) - Maxymiser, the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions, will host a free webinar featuring Senior Analyst Joe Stanhope of Forrester Research, Inc. on September 25, 2012 at 2:00PM ET. The webinar, "Online Personalization: Everything You Need to Know to Be Successful" will give attendees an exclusive guide to the evolution of personalization, and how to use behavioral targeting to make an immediate impact on their ecommerce business.

At the moment, there is a lot of confusion surrounding online personalization. The marketing world has wanted -- and frankly, needed -- personalized content on their websites for the last 15 years or so, but historically, there wasn't an easy way to achieve this. Ask ten people what personalization is, and expect at least five different responses. But today, for the first time, personalization has moved beyond product recommendations. It's now much more sophisticated and can be automated to provide insight at the individual visitor level for marketing departments with behavioral targeting. Using known data about individuals to create tailored experiences, across any channel, online or off, from CRM, website, social, mobile, POS or any other channel is now a reality. Now is the time for brands to prepare to truly personalize online experiences in 2013.

In combination with Maxymiser's Founder and President, Mark Simpson, Joe Stanhope of Forrester Research, an independent research firm, will help attendees discover what personalization testing is, why there is an immediate need to provide better customer experiences, which elements marketers should think about when deploying a personalization program, how to prepare to bring personalization to your marketing strategy (and company), and how to properly evaluate the various types of testing tools and vendors in the market.

Anyone can register for the personalization webinar featuring Forrester Research, Inc. for free on Maxymiser's website, here.

About Maxymiser
Maxymiser is the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions. Brands such as Alaska Airlines, Chrysler, Sovereign Bank and Teleflora use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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