SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

January 17, 2012 09:15 ET

Maxymiser Releases New eBook for eCommerce Marketers: Creating the Ultimate Online Experience

How to Use Multivariate Testing to Improve Customer Experiences

NEW YORK, NY--(Marketwire - Jan 17, 2012) - Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, today announced the release of its free eBook, "Creating The Ultimate Online Experience: Conversion Immersion." The eBook offers readers everything they need to know about creating an effective testing-and-conversion management strategy -- and putting that strategy into action. The eBook is available for download on the Maxymiser website here.

"Competition for eCommerce dollars is fierce, so it's imperative that marketers recognize the importance of website testing, personalization and customer experience optimization (CXO). At Maxymiser, we excel at helping our clients to improve their web and mobile sites in order to achieve the highest rates of conversion, customer retention and marketing ROI," said Mark Simpson, President and Founder of Maxymiser.

This eBook, part two in an ongoing series, which includes "Turn Browsers Into Buyers," released in Fall 2011, offers marketers CXO and testing tips such as:

  • The basics of A/B and multivariate testing and how to build a strategy.
  • The Dos and Don'ts of testing.
  • The elements of testing -- where to start and what to focus on.
  • How to segment and target users to drive revenue.

"Creating The Ultimate Online Experience" is available for free download here on Maxymiser's website.

About Maxymiser
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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