SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

November 15, 2011 09:00 ET

Maxymiser Releases New eBook: Turn Browsers Into Buyers: The Marketer's Guide to Creating the Ultimate Online Customer Experience

Why Optimization and Testing Will Make Your Business Better, Smarter, Faster

NEW YORK, NY--(Marketwire - Nov 15, 2011) - Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, today announced the release of its free eBook, "Turn Browsers Into Buyers: The Marketer's Guide to Creating the Ultimate Online Customer Experience." The eBook, part 1 of an ongoing series to be released by Maxymiser over the coming months, pairs common sense concepts with relevant research and Maxymiser's own in-the-trenches insight on conversion rate optimization, offering readers tools they can actually apply to their websites and landing pages in order to create the best possible online experience for their customers. The eBook is available for download on the Maxymiser website.

"On average, online retailers and marketers have just four to seven seconds to connect with site visitors. At Maxymiser, we help each client achieve optimal customer conversion rates and maximize marketing ROI by testing and personalizing web and mobile sites, and instilling a culture of conversion optimization in their business. We feel customer experience optimization is something all marketers need to master, in order to compete in this ever-changing ecommerce world," said Mark Simpson, President and Founder of Maxymiser.

The eBook comes in response to a recent Maxymiser survey of marketers, where 40% cited "converting site visitors into paying customers" as their primary website concern. "Turn Browsers Into Buyers" offers marketers conversion management tools such as:

  • How to personalize individual customers' experiences to increase their loyalty, conversion rates, and number of purchases at checkout.
  • Why conversion optimization isn't just a complement to SEO and SEM; it's actually a way to augment the value of these efforts.
  • How to become the internal cheerleader for testing and personalization, and why it's important to create a culture of testing for all your e-properties.
  • How to convert one-off clicks into lifelong customers by using the most effective content and design elements throughout the site.

"Turn Browsers Into Buyers" is available for free download on Maxymiser's website.

About Maxymiser
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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