AEROPLAN CANADA INC.

AEROPLAN CANADA INC.

May 02, 2007 04:30 ET

May 17, 2007: Mileage Multiplying Day - Member donations to Beyond Miles to be matched by Aeroplan and its participating partners

    MONTREAL, May 2  - Aeroplan today announced, in honour of the
first anniversary of the Beyond Miles online member donation program, that
May 17, 2007 will be a special mileage matching day for member donations of
Aeroplan Miles.
    In addition to renewing its 7 million Aeroplan Mile annual commitment,
Aeroplan will match Aeroplan Miles donated by members online at
aeroplan.com/donate. For every member mile donated, Aeroplan will donate two
Aeroplan Miles. A minimum of 1,000 Aeroplan Miles is required for an online
donation.
    Donated member miles will also be matched, on a 1-for-1 basis, by each of
five participating Aeroplan commercial partners: Aeromove, Air Canada, Avis
Car Rental, Fairmont Hotels & Resorts and National Car Rental.
    What's more, the founding sponsors of Beyond Miles - American Express and
CIBC - have also renewed their commitment to the program by each donating
2.1 million Aeroplan Miles.
    "The goodwill demonstrated by our partners and members is inspiring. This
collective generosity means that more than 11 million miles will be
immediately shared by our charitable partners and that individual member
donations may be increased seven-fold with a few easy clicks of a mouse," said
Rupert Duchesne, President and CEO, Aeroplan. "To think of what can be
accomplished by our charitable partners - by offsetting costs related to
travel to and from projects at home and around the world - as a result of this
outpouring is tremendously gratifying for all involved."
    In Beyond Miles' first year alone, almost 40 million miles were donated
by Aeroplan members.

    About Beyond Miles

    The Beyond Miles program enables Aeroplan members to donate Aeroplan
Miles to Canadian Executive Service Organization, Engineers Without Borders,
Médecins Sans Frontières, Schools Without Borders, the Stephen Lewis
Foundation and Veterinarians Without Borders. In addition to supporting these
organizations, Beyond Miles also supports Air Canada's Kids' Horizons, a
program dedicated to enhancing the quality of life of Canadian children and
youth and their families.

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 60 world-class partners, representing more than 100 brands in the
financial, retail and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2006 alone, more than 1.4 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise and experiential
rewards, as well as hotel and car rental rewards. Members are encouraged to
stay engaged with Aeroplan and avoid mileage expiration due to inactivity by
earning or redeeming Aeroplan Miles at least once every year.
    For more information about Aeroplan, please visit www.aeroplan.com.



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