ATI Technologies Inc.

ATI Technologies Inc.

August 02, 2005 06:00 ET

Maya'R' 7 Features ATI's Hardware Accelerated Shading Technology with ASHLI'TM' Plug-In

LOS ANGELES, CALIFORNIA--(CCNMatthews - Aug. 2, 2005) -

Real-Time Shading Technology Leverages the Power of ATI's Workstation Graphics Accelerators to Streamline Creative Process

SIGGRAPH - ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT), today announced that its ASHLI™ real-time interactive shading technology has been integrated into the latest version of Alias®' award-winning 3D animation, modeling, rendering and visual effects software, Maya 7. In the past, content creators have relied on software rendering to produce photorealistic images representing the final render. With hardware accelerated shading, users can now manipulate these shaders interactively, allowing them to preview and make changes on the fly, ultimately saving time and increasing productivity.

"One of Maya's key areas of focus is workflow, so artists' creativity can take hold and drive the project. With real-time previews of shaders, users in game development, film, video or broadcast have a new flexibility in how they create images," said Shai Hinitz, senior product manager for Alias MotionBuilder®, mental ray® for Maya, and Maya. "By incorporating ASHLI technology as a plug-in directly in the software, Maya users can seamlessly incorporate advanced hardware accelerated shaders for improved rendering interactivity."

"As graphics accelerators have become increasingly powerful, more and more information and work can be offloaded to the graphics processing unit (GPU)," said Joe Chien, General Manager of Workstation Products, ATI Technologies Inc. "The beauty of the ASHLI plug-in is that by leveraging the GPU and the Maya Shading Network, users can visualize objects like in the final render but have the flexibility of working on the object interactively in shaded mode - saving critical time in the production process, while producing high quality images."

The new ASHLI plug-in is included on Windows and Linux versions of Maya 7 software.

ASHLI technology has also been implemented in Autodesk 3dsmax 7 and later, enabling users to experience real-time shaders directly in the 3dsmax viewport. By employing HLSL (High Level Shading Language) 3D artists will be able to render very complex and shader-rich environments in real time, leveraging the power of today's graphics accelerators

For further information regarding ATI's ASHLI technology, please visit

About ATI Technologies

ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processing unit (GPU) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. Alias, Maya and MotionBuilder are registered trademarks of Alias Systems Corp. in the United States and/or other countries. mental ray is a registered trademark of mental images GmbH & CO. KG. in the United States and/or other countries. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at

Contact Information

  • ATI Technologies Inc.
    Carrie Maynard, Public Relations Manager
    Workstation, Mac and Advanced Technology Marketing
    (905) 882-2600, Ext. 8181
    Porter Novelli Canada
    Jill Yetman
    (416) 422-7209
    ATI Technologies Inc.
    Zev Korman
    Investor Relations
    (905) 882-2600, Ext. 3670