SOURCE: Vuclip


April 22, 2015 09:00 ET

MBC and Vuclip Expand Strategic Partnership to Bring Exclusive Premium Content on Mobile for Audiences Across the Middle East

Industry Pioneers Join Forces to Bring Access to Popular Entertainment Shows Like Arab Idol and The Voice to Mobile Users Across the Region

DUBAI, UNITED ARAB EMIRATES--(Marketwired - April 22, 2015) - Vuclip, the leading premium mobile video on demand service for emerging markets, announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), the largest and most-watched Arabic language network in the Arab world.

With a rapidly increasing subscriber base in the Middle East, Vuclip viewers will now also have the opportunity to experience unbuffered access to the region's most popular reality TV shows such as Arab Idol, Arabs Got Talent, The X-Factor and The Voice, in addition to many others. The landmark partnership will also see viewers enjoy anytime, anywhere access to premium drama, lifestyle and sports content from the leading Arabic entertainment studio, in addition to the latest Turkish drama series dubbed in Arabic.

"MBC is the leader when it comes to broadcasting and entertainment in the region with a host of award-winning shows that continue to be among the most viewed by our subscriber base. MBC and Vuclip have a history of strong partnership and we are very pleased to take this to the next level. We are excited to bring our subscribers across the wider Middle Eastern Region the opportunity to enjoy exclusively a wide selection of popular high quality content featuring the most popular faces in Arabic entertainment," said Mai El Dahan, Head of Content Business for Middle East and North Africa at Vuclip.

Consumers can enjoy MBC premium content on their mobile devices by subscribing to the Vuclip premium video on demand service. Vuclip's premium service is accessible through popular consumer access points such as apps, mobile browsers or via mobile carrier services in the region.

Commenting on the partnership, Amin El Husseini from MBC said, "At MBC we consider our audiences amongst our most prized asset and therefore we continue to develop programs and partnerships that will add the most value to them. With mobile fast becoming a platform of choice for viewers across the region, this partnership with Vuclip enables us to build on our core strengths and add new dimensions in the dynamic world of media and entertainment in the Middle East. Vuclip has been an invaluable partner for us to expand the reach and consumption of our premium content on the fast growing mobile medium and this is the next natural evolution of our strategic relationship."

About Vuclip
Vuclip is the leading premium mobile video on demand service for emerging markets with more than 7 million subscribers per quarter across six different countries. Through strategic partnerships with more than 200 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in 20 different languages. Vuclip's Dynamic Adaptive Transcoding™ provides an amazing unbuffered viewing experience to consumers across all mobile devices and on any network. Vuclip and its subsidiaries are headquartered in Milpitas, California and have a presence in Mumbai, Delhi, Pune, Dubai, Cairo, Beijing, Kuala Lumpur, Jakarta and Bangkok.

About MBC
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 14 television channels: MBC1 , MBC MASR 1 & 2 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC ACTION (action series and movies), MBC Bollywood (Bollywood series and movies), MBC Pro Sports (a new home for Saudi football ), AL ARABIYA and AL HADATH (the 24-hour Arabic language news channel); WANASAH (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group's 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and PANORAMA FM (contemporary Arabic hit music); as well as O3 PRODUCTIONS, a specialized documentary production unit. It has also several online platforms:,, and

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