February 25, 2013 04:58 ET

mBlox Sees Eleventh Year of Sustained SMS Growth

Delivers 5.3 billion business-to-consumer SMS transactions in 2012

BARCELONA, SPAIN--(Marketwire - Feb. 25, 2013) - mBlox, the leader in mobile engagement, today announced another record year of mobile marketing and engagement, with 5.3 billion business-to-consumer interactions delivered in 2012, across more than 180 countries and over 1083 mobile network operators.

In the UK, France and Spain, mBlox saw a peak of these interactions in June, reaching record volumes for the summer sales period. In Italy, volumes almost doubled in 2012, with a record peak in December, and in Sweden volumes increased by 36%. Europe, however, was not the only geography with tremendous growth; Australia hit an all-time volume record in December, and its yearly volumes increased by almost 70%.

mBlox processed more than 14 million standard rate application-to-person text messages on average every day during 2012. Messages reached the destination mobile handsets, where available, in an average time of less than 10 seconds. In addition, consumers sent texts to enterprises enabled by the mBlox network at the rate of 25 messages every second.

The annual success follows the company's recent investment plan to enhance its worldwide network for mobile delivery, and the integration of its network with "mBlox Engage" technology. This mobile engagement platform delivers push messaging in highly contextual forms, allowing brands to target consumers at appropriate times and locations with rich media, such as videos and voice. Engage also provides analytic insights on how messages are received and responded to, and enables companies to create industry exclusive "Smart Groups" - customer lists developed from the insights of consumer behavior to further refine follow-on communications based on the preferences of each consumer.

Tom Cotney, CEO, mBlox says: "SMS is the perfect channel for brands to interact with consumers on a direct and personal level. At a time when brands are still defining their mobile strategies, and looking for measurable ROI, SMS is a foundational tool that can be relied upon for robust reach and return. Coupled with other messaging solutions, like push with geolocation, they can provide mobile marketers the context required to increase relevance and customer engagement."

About mBlox

mBlox will be exhibiting at Mobile World Congress, stand 8.1, H25.

mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

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