March 18, 2013 09:00 ET

mBlox to Sell Premium SMS Business to OpenMarket

US, UK, Ireland and Australia Customers Will Transition Over the Coming Weeks

SUNNYVALE, CA and LONDON--(Marketwire - Mar 18, 2013) -  mBlox, the leader in global mobile business to consumer engagement, today announced the sale of its Premium SMS business to OpenMarket. The transaction is specific to the US, UK, Ireland and Australia.

"By divesting the Premium SMS business, mBlox can continue to increase investment in our core business of messaging and mobile engagement between enterprises and consumers," said mBlox CEO Tom Cotney. "In the future, our Premium SMS customers' needs will be better served by OpenMarket in this segment of the industry as we focus our resources in these countries more deeply in the business to consumer segment. The move also allows us to give our Carrier partners in these regions more proactive support, as we work with them to develop and deploy the next generation of mobile engagement solutions."

Details of the transaction were not disclosed, however Premium SMS customers served by mBlox will be transitioned to OpenMarket's network over a period of three to five weeks beginning as early as April 1, 2013. Cotney said no disruption in customer service is anticipated.

"This is a positive move for the clients we are transitioning to the stewardship of OpenMarket for their PSMS delivery. OpenMarket provides services that we do not offer in this space today," said Cotney.

mBlox processed over 5.3 billion messages last year in the enterprise to mobile business. The company will continue to offer and improve its two way messaging services using both long numbers and shortcodes in all countries and as a consequence will maintain its existing direct connections and carrier contracts.

About mBlox
mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

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