SOURCE: SD Holdings

SD Holdings

December 04, 2014 10:00 ET

McAlister's Deli Named Official Tea of the Hornets

CHARLOTTE, NC--(Marketwired - Dec 4, 2014) - Charlotte-based franchise operation, Southern Deli (SD) Holdings, LLC, which currently operates 50 McAlister's Deli restaurants across the country, is continuing to deepen its involvement in the Charlotte area, announcing today that they are entering into a multi-year sponsorship with the Charlotte Hornets. McAlister's Deli, known for their Famous Sweet Tea™, has been named the "Official Tea of the Hornets."

"It goes without saying that the Hornets' return to Charlotte has created noteworthy excitement within the city," said CEO of SD Holdings, Yaron Goldman. "We are both excited and humbled to begin what we hope is a lasting relationship with an organization that plays such a large role in making Charlotte the city that it is."

Over the course of the Hornets' current season, guests will find souvenirs for purchase and kid-friendly in-store activities inside the SD Holdings' 17 McAlister's Deli locations in the Charlotte area. Employees, buses around Charlotte, and furniture within the stores will be donned in Hornets purple and teal.

"We are particularly excited to be selling McAlister's Famous Sweet Tea™ inside of Time Warner Cable Arena," said Goldman. "This is huge considering the crowd this venue attracts and we look forward to turning Hornets fans into sweet tea fans!"

A number of Hornets game attendees will be gifted McAlister's Deli gift cards during certain home games. In addition to sweet tea, a small selection of sandwiches, salads, and spuds will also be sold at the arena.

About McAlister's

Founded in 1989, McAlister's® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister's brand has more than 320 restaurants in 24 states. The company has corporate offices in Alpharetta, Ga., and Ridgeland, Miss. For more information, visit www.mcalistersdeli.com.

About Southern Deli Holdings, LLC

Southern Deli (SD) Holdings is headquartered in Matthews, N.C. and owns and operates more than 50 McAlister's Deli locations in four states: Colorado, Missouri, North Carolina, South Carolina and Wyoming. SD Holdings is the second largest McAlister's Deli franchise group with offices in both Fort Collins, Colo., and Matthews, NC. For more information, visit www.SDHoldingsLLC.com

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