SOURCE: McCormick & Schmick's Seafood Restaurant

October 20, 2005 11:35 ET

McCormick & Schmick's Seafood Restaurants Educate Consumers About Worldwide Oysters During National Seafood Month

Texas Stores Offer "Oysterology" Programs and Health Benefits of Seafood

AUSTIN, TX -- (MARKET WIRE) -- October 20, 2005 -- McCormick & Schmick's Seafood Restaurants, Inc. (NASDAQ: MSSR), celebrates National Seafood Month in its three Texas stores. Patrons in the Austin, Dallas and Houston restaurants are learning more about oysters and their health benefits through the in-store "oysterology" program. The program is part of a mission to help consumers understand more about seafood and its nutritional value.

With the largest variety of cold water oysters, McCormick & Schmick's "oysterology" program is an on-site learning program that gives patrons insight to oyster truths, myths, tips and facts. Below are some interesting facts about oysters.

--  While oysters have existed since prehistoric times, it is believed the
    Greeks were the first to cultivate oysters as early as the fourth century.
    
--  Oysters have the ability to change their gender.  Most start out as
    male, turning female as they age.
    
--  An oyster produces a pearl when foreign material becomes trapped
    inside the shell.  The oyster responds to the irritation by producing
    nacre, a combination of calcium and protein.  The nacre coats the foreign
    material and over time produces a pearl.
    

McCormick & Schmick's is also promoting the health benefits of seafood, such as oysters and halibut during National Seafood Month. As the cold and flu season approaches and the rapid spread of avian influenza, or 'bird flu,' becomes more prominent, seafood is a high-source of nutrients to strengthen the immune system.

Seafood can also help prevent cardiovascular disease. Halibut, prime during October, and oysters contain high sources of B12, B6, potassium and Omega-3 fatty acids. According to the American Heart Association, Omega-3 fatty acids decrease the risk of heart arrhythmias, triglyceride levels and the growth rate of atherosclerotic plaque. In addition, a new study recently posted online from the Archives of Neurology, one of the JAMA/Archives journals, states consuming fish at least once a week was associated with a 10 percent per year slower rate of cognitive decline in elderly people.

McCormick & Schmick's Seafood Restaurants guarantee the freshest selection of oysters and seafood flown in daily from around the world.

McCormick & Schmick's Austin
401 Congress Avenue
Austin, TX 78701
512.236.9600

McCormick & Schmick's Dallas
307 NorthPark Center
Dallas, TX 75225
214.891.0100

McCormick & Schmick's Houston
1151 Uptown Park Blvd.
Houston, TX 77056
713.840.7900
About McCormick & Schmick's Seafood Restaurants, Inc.

McCormick & Schmick's Seafood Restaurants, Inc. is a leading national seafood restaurant operator in the affordable upscale dining segment. Over the past 33 years, it has successfully grown to 57 restaurants in 24 states by focusing on serving a broad selection of fresh seafood. McCormick & Schmick's inviting atmosphere and high quality, diverse menu offering and compelling price-value proposition appeals to a diverse base of casual diners, families, travelers and the business community.

For more information on McCormick & Schmick's, please visit www.McCormickandSchmicks.com.

Contact Information

  • Media Contact:
    Jaclyn Wetherholt
    Email Contact
    PetersGroup Public Relations
    512.794.8600