SOURCE: SHIFT Communications

SHIFT Communications

December 20, 2011 09:00 ET

McDonald's Selects SHIFT Communications as PR and Social Media Agency of Record for the MAC Inc. Co-op

Focus on Social Media a Key to Selection

BOSTON, MA--(Marketwire - Dec 20, 2011) - SHIFT Communications today announced that McDonald's MAC Inc. Co-op -- the regional McDonald's Cooperative representing Eastern Massachusetts, New Hampshire and Rhode Island -- has selected the award-winning social media PR firm as its Agency of Record.

The McDonald's account will be serviced out of SHIFT's Boston office. Financial terms of the agreement were not disclosed.

"The members of the MAC Inc. Co-op are eager to explore new communication strategies, particularly as it relates to social media," said Robin Boorstein, PR Chair for the MAC Inc. Co-op and local owner/operator. "We conducted a thorough search and knew immediately that SHIFT Communications was the agency best suited to drive our individual businesses and our brand in the months and years to come."

"McDonald's is a true innovator in the area of brand awareness and influence, and we are honored to add the name to our roster," said Todd Defren, a SHIFT principal. "Our ability to engage consumers -- whether across social channels or in the hyper-local marketplace -- will be the true measure of our team's ongoing success."

McDonald's USA, LLC, is the leading foodservice provider in the United States, serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit, or follow us on Twitter (@McDonalds) and Facebook ( for updates on our business, promotions and products.

SHIFT Communications is an award-winning, privately-held national Social Media PR firm that represents some of the best-known consumer and enterprise technology brands. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit