McDonald's

April 03, 2006 08:42 ET

McDonald's® Announces First-Ever Online Global Casting Call; All the World's a Stage for the Future New Faces on McDonald's Packaging

OAK BROOK, Ill.--(CCNMatthews - Apr 3, 2006) -

McDonald's today launched its first-ever online Global Casting Call offering consumers around the world the opportunity to be featured on its packaging seen by 50 million people in more than 100 countries every day. To participate, consumers simply submit a personal story of what they love in 100 words or less and a digital photo capturing the essence of their story at www.mcdglobalcasting.com through May 31, 2006. The website is available in 16 languages. Up to 25 consumers will be selected as McDonald's new packaging "stars" based on submissions that capture the "i'm lovin' it™" spirit with themes of inspiration, passion and fun.

McDonald's new packaging campaign is an extension of the current packaging and "i'm lovin' it™" spirit, which celebrates real people, real passions and real stories globally. The new cups and bags featuring the selected "stars" will be available in McDonald's restaurants worldwide in second quarter 2007. These "stars" will join the ranks of famous faces that have been featured on McDonald's packaging, including Olympic athletes, tennis superstars Venus Williams and Serena Williams and basketball sensation Yao Ming.

"Our first online global casting call uses technology in a new approach to bring the energy and spirit of 'i'm lovin' it' to life by connecting with consumers and giving them a stage on which to express themselves about the things they love," said Mary Dillon, McDonald's Global Chief Marketing Officer. "We're thrilled to bring these personal images from around the globe literally into the hands of our 50 million customers in a unique and fun way."

"Star" Treatment

People of all ages are encouraged to participate in McDonald's Global Casting Call by logging onto www.mcdglobalcasting.com but for those considered to be minors in their countries they must have a parent of legal guardian submit their information on their behalf. Submissions will be accepted through May 31, 2006. Selected "stars" will be notified by August 1, 2006. The selected "stars" will be treated to an all-expense paid trip in late August for them and a guest to London, England, complete with tours of the city and fabulous celebration party.

A highlight of the trip will be a working photo session with each of the "stars" and renowned lifestyle photographer, Nick Clements, who has worked with world famous celebrities and fashion magazines. The photos will feature the "stars" demonstrating their passions, which may range from sports, music, and entertainment to fashion, hobbies, simple pleasures and more. In 2007, the photos of the "stars" will be featured on McDonald's most prominent packaging -- cups and bags.

McDonald's "i'm lovin' it" packaging, introduced to the world in 2004, features state-of-the-art photography depicting people doing enjoyable things, such as listening to music, playing soccer, and reading to their children. An established star who knows the thrill of being featured on McDonald's packaging demonstrating their passion - tennis - is tennis phenomenon Venus Williams.

"Even though I've won major tennis tournaments, been on television, radio and numerous magazine covers, seeing my picture on McDonald's packaging was one of the coolest and most exciting moments of my life - I literally beamed when I saw it," said Olympic tennis world champion Venus Williams. "McDonald's Global Casting Call will give people around the world the chance to feel the same excitement I did that day."

For more information on McDonald's Global Casting Call, visit www.mcdglobalcasting.com now through May 31, 2006.

About McDonald's

McDonald's is the leading foodservice retailer with more than 30,000 local restaurants serving quality food to nearly 50 million customers in more than 100 countries each day. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local men and women.

(C) 2006 McDonald's

Contact Information

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    Joanne Jacobs, 630-623-7943
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    Kim Todd, 312-729-4295