McDonald's Restaurants of Canada Limited

McDonald's Restaurants of Canada Limited

March 18, 2011 08:00 ET

McDonald's® Restaurants in Canada Dim the Golden Arches™ Again In Support of Earth Hour

Nationwide Initiative Could Result in Energy Savings Equivalent to One Year's Worth of Electricity Usage for Average Canadian Household

TORONTO, ONTARIO--(Marketwire - March 18, 2011) - As part of its ongoing efforts to implement energy-saving practices, participating McDonald's restaurants in Canada will be actively supporting Earth Hour by dimming their lights, an effort that could save more than 10,000 kWh in electricity usage, which is the same amount of energy the average Canadian household uses in a year. This is the fourth year that McDonald's restaurants have participated in Earth Hour.

A global initiative led by World Wildlife Fund (WWF) to inspire people to take action on climate change, Earth Hour will take place on Saturday, March 26, 2011. While all participating McDonald's restaurants will remain open and fully operational, at 8:30 p.m., for one full hour, customers and passers-by will notice darkened road signs and roof beams at each location as they show their support by cutting down on their electricity usage.

"At McDonald's, we're committed to raising environmental awareness by participating in Earth Hour and dimming the lights at restaurants across the country," says Richard Ellis, Senior Vice President, McDonald's Restaurants of Canada. "Energy efficiency is a win-win situation for everyone and an important element of our business. By developing multi-faceted efforts to reduce the energy consumption in our restaurants, we have significantly reduced our environmental impact while also cutting down on energy costs."

Two key areas of focus at McDonald's are the heating/cooling systems and the cooking appliances, which together account for approximately 80% of a typical restaurant's energy use. Through energy-saving practices in the areas of ventilation, lighting and heating, McDonald's restaurants in Canada have saved an estimated 24 million kWh cubic meters of natural gas since 2005, which equates to 7,310 metric tons of greenhouse gas emissions – equal to taking approximately 1,339 cars off the road for a year.

On the global front, McDonald's Corporation announced earlier this month its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the food served in its restaurants around the world is sourced from certified sustainable sources.

The Sustainable Land Management Commitment was announced in conjunction with the release of McDonald's 2010 Worldwide Corporate Responsibility (CR) Report, which can be accessed at www.aboutmcdonalds.com/mcd/csr/report.html

About Earth Hour

Pioneered in Australia in 2007, Earth Hour has proven to be a huge success in showing that it is possible to take action on climate change. Earth Hour 2011 is set to be an unprecedented public demonstration for action on climate change. To learn more about Earth Hour visit www.earthhour.org.

About McDonald's® Canada

McDonald's® is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 75 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

Contact Information

  • McDonald's Media Relations
    1-877-786-3342