McDonald's Restaurants of Canada Limited

McDonald's Restaurants of Canada Limited

March 30, 2012 12:57 ET

McDonald's® Restaurants in Canada Dim the Golden Arches™ Again in Support of Earth Hour

Nationwide Initiative Could Result in Energy Savings Equivalent to One Year's Worth of Electricity Usage for Average Canadian Household

TORONTO, ONTARIO--(Marketwire - March 30, 2012) - As part of its ongoing efforts to implement energy-saving practices, participating McDonald's restaurants in Canada will be actively supporting Earth Hour by dimming their lights, an effort that could save more than 10,000 kWh in electricity usage, which is the same amount of energy the average Canadian household uses in a year. This is the fifth year that McDonald's restaurants have participated in Earth Hour.

A global initiative led by World Wildlife Fund (WWF) to inspire people to take action on climate change, Earth Hour will take place on Saturday, March 31, 2012. While all participating McDonald's restaurants will remain open and fully operational, at 8:30 p.m., for one full hour, customers and passers-by will notice darkened road signs and roof beams as local restaurants show their support by cutting down on their electricity usage.

"At McDonald's, we're committed to raising environmental awareness by participating in Earth Hour and dimming the lights at restaurants across the country," says Richard Ellis, Senior Vice President, McDonald's Restaurants of Canada. "Energy efficiency is a win-win situation for everyone and an important element of our business. By developing a multi-faceted approach to reduce energy consumption in our restaurants, we have significantly reduced our environmental impact while also cutting down on energy costs."

Two key areas of focus at McDonald's are the heating/cooling systems and the cooking appliances, which together account for approximately 80% of a traditional restaurant's energy use. Through energy-saving practices in the areas of ventilation, lighting and heating, McDonald's restaurants in Canada have saved an estimated 31 million kWh and 1.66 million cubic meters of natural gas since 2005, which equates to 9,423 metric tons of greenhouse gas emissions - equal to taking approximately 1,726 cars off the road for a year.

On the global front, McDonald's released their 2012 Global Sustainability Scorecard which can be viewed and downloaded at http://www.aboutmcdonalds.com/mcd/sustainability.html.

About Earth Hour

Pioneered in Australia in 2007, Earth Hour has proven to be a huge success in showing that it is possible to take action on climate change. Earth Hour 2012 is set to be an unprecedented public demonstration for action on climate change. To learn more about Earth Hour visit www.earthhour.org.

About McDonald's® Canada

McDonald's® is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast to coast. Approximately 80 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

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