McDonald's Restaurants of Canada Limited

McDonald's Restaurants of Canada Limited

July 30, 2012 12:10 ET

McDonald's® Sends Young Canadian Athletes to the London Olympic Games

Four McDonald's Champions of Play will have the experience of a lifetime

TORONTO, ONTARIO--(Marketwire - July 30, 2012) - Four youths from across Canada have been selected as part of the McDonald's Champions of Play program to travel to London and take in selected activities and competitions at the 2012 Olympic Games.

As part of McDonald's Canada's ongoing commitment to children and their well-being, this program will provide each young athlete, along with a parent or guardian, a unique opportunity to experience the Olympic Games. While in London, they will attend Olympic events, meet athletes, visit tourist destinations and interact with other McDonald's Champions of Play from around the world.

The four youths chosen to attend the Games are:

  • Owen Brown, age 11 - Pownal, PEI
  • Aedan Jan Osika, age 12 - Nelson, BC
  • Isaiah Clelland, age 11 - London, ON
  • Alexis Dupuis, age 15 - St-Remi, QC

"At McDonald's Canada, we believe in the importance of inspiring younger generations," said John Betts, President and CEO of McDonald's Canada. "The McDonald's Champions of Play program is a great example of the opportunities we provide to motivate young athletes to continue developing their athletic skills and live a balanced, active lifestyle."

Each of the McDonald's Champions of Play were selected from the McDonald's AtoMc® Hockey program and Équipe McDo program in Quebec - McDonald's Canada's minor hockey sponsorship program of Atom and Bantam level divisions respectively - and will be representing their local hockey team and McDonald's Canada at the Games. A panel comprised of McDonald's Canada and Hockey Canada judges selected the participants based on nominations from their coaches. The young athletes were chosen for their leadership qualities, demonstrating teamwork, commitment to fitness and leading a balanced, active lifestyle, as well as the ability to represent their team and McDonald's Canada at the Games.

"We're thrilled the McDonald's Champions of Play will be joining us at the Olympic Games and impressed by all the participants who have demonstrated outstanding leadership in their communities," added Betts. "Attending the Olympic Games in London will be a unique experience and one we hope they cherish for years to come."

The McDonald's Champions of Play program builds on the success of similar programs from previous Olympic Games. At the Beijing 2008 Olympic Games, two Canadian children joined more than 200 others from nearly 40 countries. In 2010, McDonald's Canada sent 11 kids, 1 child per province and 1 from the Territories, to the Vancouver 2010 Olympic Winter Games. This year, the four Canadian participants will join nearly 200 kids from 33 countries who will be attending the London 2012 Olympic Games as McDonald's Champions of Play.

About McDonald's and the Olympic Games

McDonald's commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France after they reported being homesick for McDonald's food. McDonald's has served its menu of choice and variety to millions of athletes, their coaches, families and fans. London 2012 marks the ninth consecutive Games that McDonald's will feed the athletes as the Official Restaurant of the Olympic Games.

About McDonald's Canada

McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast to coast. More than 80 per cent of McDonald's Canadian restaurants are locally owned and operated by independent, local businessmen and women. For more information about McDonald's Canada, visit the company's website at www.mcdonalds.ca.

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