SOURCE: McDonald's

McDonald's

May 09, 2011 09:07 ET

McDonald's® USA Wants to Know "What Makes You a Perfect Pair?"

Online Contest Launches McCafe® Frozen Strawberry Lemonade; Will Award One Lucky 'Pair' With a $5,000 Vacation Package and $5,000 Cash Prize

OAK BROOK, IL--(Marketwire - May 9, 2011) - McDonald's USA introduces the newest blended ice beverage, McCafé Frozen Strawberry Lemonade, by hosting an online consumer contest open to everyone in the United States, 18+. A unique twist on an old favorite, McCafé Frozen Strawberry Lemonade combines tart frozen lemonade with a sweet strawberry swirl. To celebrate this perfect pairing of strawberry and lemon, McDonald's asks "What makes you McDonald's Perfect Pair?"

Today, McDonald's USA kicked off McDonald's Perfect Pair Contest, asking you to team up with one other person -- a friend, co-worker, relative or significant other -- to share why you two are McDonald's Perfect Pair. One winning Pair will receive the grand prize of a $5,000 travel voucher for a dream vacation and $5,000 in cash to split between the winning Pair. In addition, two Runner-Up Pairs will each split $1,000 in McDonald's Arch Cards.

How to Enter McDonald's Perfect Pair Contest
Beginning today through May 15, you can enter McDonald's Perfect Pair Contest by visiting @McDonaldsTwitter handle and Tweeting a message no longer than 140-characters explaining why you are McDonald's Perfect Pair. Contest entries must include the hashtag, #McDFSLPairs, the bit.ly link to the Official Rules, http://bit.ly/hK0wCH, and the Twitter handle of the other person that makes up your Pair to be considered.

Entries will be evaluated by an expert judging panel, who will choose the 10 Finalist Pairs to advance to the contest's second round. Finalists Pairs will be asked to produce a video to support their original Tweet, and customers will then be asked to select a Grand Prize Pair by voting on their favorite Pair's video submission. McDonald's USA will announce the Grand Prize and Runner-Up Pairs in June. No purchase necessary to enter or win. For complete Official Rules and to learn more visit: www.mcdonalds.com/McDFSLPairs.

"McCafé Frozen Strawberry Lemonade is deliciously refreshing and sure to cool you down as the summer weather heats up," said Sofia Therios, Director of Marketing, McDonald's USA. "Through McDonald's Perfect Pair Contest, we want to hear from our customers why they feel they are as perfect a pair as the sweet strawberry and tart lemon that go into making our New McCafé Frozen Strawberry Lemonade."

McCafé Frozen Strawberry Lemonade is available nationwide at a participating McDonald's near you, for a limited time. This new menu innovation is available in small (12 oz.), medium (16 oz.) and large (22 oz.) sizes. For more information about McCafé Frozen Strawberry Lemonade and the McDonald's Perfect Pair Contest, visit www.mcdonalds.com/lemonade.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and (@McCaféyourday) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

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