SOURCE: Salem Communications Corporation

Salem Communications Corporation

March 05, 2009 16:45 ET

McGavren Guild Solidifies Representation Partnership With Salem Media of New York

NEW YORK, NY--(Marketwire - March 5, 2009) - Independent representation firm McGavren Guild Media proudly announces that it has aligned with Salem Communications (NASDAQ: SALM) to represent that company's NY area radio stations, WNYM (970AM) and WMCA (570AM).

With these signings, McGavren Guild continues to amass an impressive client roster, including several of the nation's leading broadcasters, with stations spanning the entire format spectrum.

The NY radio stations, WNYM (AM970) and WMCA (570AM), feature the News-Talk format and the Christian Teaching format-respectively. Both stations are establishing impressive positions within the highly competitive NY marketplace, with prominent hosts anchoring their on-air line-ups.

Speaking of the newly formed alliance, Salem Media of New York's General Manager Sean O'Neill stated, "I am thrilled that we are beginning our partnership with McGavren Guild Media. What their company has done in a short time to become a real factor within the representation business mirrors what we have done with our radio stations in the NY market. I know that by working together we will reap significant success for both companies, and most importantly, for the advertisers with whom we engage in discussions with the rep firm's help."

Lisa Sonnenklar, McGavren Guild President / CEO added, "Both the values upon which Salem Communications bases their operation, and the loyalty and quality of their audiences are honorable and worthy of sharing with advertisers. We look forward to taking their story to market and developing this partnership into one of great value for our companies, as well as those advertisers whom we know will find great successes with the Salem stations."

Salem Communications (NASDAQ: SALM) is a leading U.S. radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network®, which syndicates talk, news and music programming to approximately 2,000 affiliates; Salem Radio Representatives™, a national radio advertising sales force; Salem Web Network™, an Internet provider of Christian content and online streaming; and Salem Publishing™, a publisher of Christian-themed magazines. Upon the close of all announced transactions, the company will own 93 radio stations, including 59 stations in 23 of the top 25 markets. Additional information about Salem may be accessed at the company's website, www.salem.cc.

Contact Information

  • Contact:
    Lisa Sonnenklar
    McGavren Guild Partner, President/CEO
    (212) 309-9075 - office
    (516) 965-3075 - cell