NEW YORK, NY--(Marketwired - Apr 22, 2013) - Crenshaw Communications has been tapped by McGraw-Hill Federal Credit Union, a leading progressive financial institution, as its public relations agency after a competitive review. Crenshaw will provide McGraw-Hill Federal Credit Union with PR and media relations services, including traditional and digital media relations and executive visibility.
First chartered in 1935, McGraw-Hill Federal Credit Union originally served employees of the McGraw-Hill Companies in New York City. Since then, it has opened up membership to outside companies, offering a full range of banking, investing and insurance services to more than 20,084 members worldwide and more than 120 companies.
"The Crenshaw team brings the kind of creative and dynamic thinking that our industry needs and deserves," said Ed Kroznuski, VP, Marketing and Communications at McGraw-Hill Federal Credit Union. "Because credit unions offer many employers a critical financial wellness benefit for the workforce, we have an important and differentiated story to tell."
With the tagline "Creative Public Relations for a Digital World," Crenshaw Communications is a New York PR agency with specialist expertise in traditional and digital public relations. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands.