SOURCE: McGuire Real Estate

February 21, 2006 13:43 ET

McGuire Real Estate Announces Membership Appointment in Worldwide "Luxury Portfolio"

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 21, 2006 -- McGuire Real Estate announced today its appointment as a charter member of Luxury Portfolio, a major new marketing initiative directed at luxury home buyers and sellers worldwide. Centering on LuxuryPortfolio.com, a new Web portal for high-end properties, the program is being introduced by Leading Real Estate Companies of the World™ (LRE), the global real estate network in which McGuire is affiliated.

"Luxury Portfolio is a robust marketing program designed to provide the broadest exposure possible to the exceptional homes of our clientele," says Alex McJunkin, director of marketing of McGuire Real Estate. "In the luxury market it is especially important to have connections with trusted colleagues in other cities who share our commitment to this highly specialized market."

LRE comprises 650 of the foremost local and regional brands in residential real estate, with 4,700 offices and 120,000 sales associates in the United States and 24 other countries. Collectively, these firms sell 1.4 million homes annually valued at $380 billion, more than any national brand or franchise.

Affiliates of LRE sell more luxury properties valued at $1 million and above than any other real estate organization. Luxury Portfolio showcases that market power through its website, advertising to high-net-worth consumers, and co-branding with affiliate firms that represent the highest concentration of luxury homes in the U.S. and the world.

Luxury Portfolio is aimed at affluent consumers who have home bases in different cities or who have one or more vacation homes. The website features artfully displayed luxury homes in an interactive "Luxury Portfolio Gallery," with virtual tours, comprehensive property information and search criteria, and home design and lifestyle trend information.

"McGuire Real Estate is typical of the fine brokers who are known in their local markets for being the primary purveyors of luxury properties," says Paul Boomsma, executive vice president of Chicago-based Luxury Portfolio. "These are companies that are well-connected in affluent circles, who truly understand the psyche of the high-end home buyer and seller, and who are focused on kid-glove service."

To learn more about this new website resource for the luxury property market throughout the world, visit www.LuxuryPortfolio.com.

About McGuire Real Estate

Since 1919, McGuire Real Estate (www.mcguire.com) has been an integral part of the real estate scene in the San Francisco Bay Area. A mid-sized, regional boutique, McGuire specializes in luxury real estate but applies the highest standards of service to properties in every price range, and to every client. This "customer first" philosophy and local focus have proved a winning formula, helping McGuire grow to a highly respected $1.35 billion operation in 2005.

About Leading Real Estate Companies of the World

Leading Real Estate Companies of the World™ (www.LeadingRE.com) is the largest network of independent residential real estate firms, with 650 members representing 4,700 offices and 120,000 associates in the U.S. and 24 countries. LRE members sell over $380 billion in homes annually, more homes than any national real estate franchise, and also lead the nation in the sale of $1 million-plus homes.

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