SOURCE: mCig, Inc.

September 27, 2013 10:31 ET

mCig, Inc. New Stock Symbol: MCIG, Trademark Application, Launch Update

BELLEVUE, WA--(Marketwired - Sep 27, 2013) - mCig, Inc. (OTCBB: MCIG) is pleased to announce that it has obtained its new stock market symbol: MCIG and that it no longer trades under the transitory symbol LTCHD.

The company is pleased to announce the following two developments:

(1) Trademark Application - A Trademark application with the US Patent and Trademark Office (USPTO) has been filed by mCig, Inc. for the registered trademark "mCig" for all use relating to electronic vaporizing cigarettes and heating. 

(2) mCig Herbal eCig Launch - The Company is preparing to launch its online store and begin selling the mCig Herbal eCig. Currently we expect the launch date to be around October 30, 2013. The company is excited to be launching this device at a disruptive price point that will attract interest and hopefully brand recognition.

"We would like to thank our shareholders and loyal followers on Twitter and Facebook for showing us incredible support and reception for the mCig device. We are currently putting the finishing touches on the various back-end systems to make for a smooth launch," stated Paul Rosenberg, CEO of mCig, Inc.

About mCig, Inc.
mCig, Inc. (OTCBB: MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company is preparing to launch the mCig -- a purpose built loose leaf eCig retailing at only $10. Designed in the USA -- the mCig provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. See more at: http://www.mcig.org/

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. (OTCBB: MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig one of the leading choices for electronic consumption of plant material. See more at: http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

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