SOURCE: McMillan

McMillan

August 27, 2015 09:00 ET

McMillan Rebrands Commvault, a Leader in Global Data Protection and Information Management

OTTAWA, ON--(Marketwired - Aug 27, 2015) - McMillan, a business-to-business creative agency, is in the final stages of a comprehensive rebranding of Commvault, a publicly traded leader in data protection and information management, with the full expression of the new brand unveiled at VMworld 2015 US in San Francisco, August 30-September 3.

As Bob Hammer, Commvault chairman, president, and CEO, commented at the company's recent stockholder meeting, "We are driving forward with a significant transformation...(to) reposition Commvault products, solutions and services." The rebrand signals this fundamental shift in the company's strategy.

Based on a record of successful tech company rebrands, Commvault selected McMillan in late 2014 to spearhead the rebranding effort. New positioning and design elements are being gradually implemented across the company's website and related digital media vehicles, and at events across the U.S. and in Australia, New Zealand, Hong Kong, Japan, and India.

"We're excited to have such a productive relationship with a market leader in one of the world's most vibrant technology sectors and to play a role in supporting the company's transformation," said Gordon McMillan, CEO at McMillan, who also leads the creative team on the account. "Commvault is an ideal partner as we leverage our B2B expertise and pursue new and interesting creative opportunities. Our overarching goal is to become a trusted advisor to business leaders around the world, and Commvault's organization-wide adoption of our branding strategy and creative work is a significant validation of that."

"Commvault operates in an incredibly volatile, highly competitive market sector," said Chris Powell, Commvault's chief marketing officer. "It's essential that we position ourselves effectively to our business customers and partners, and McMillan just gets that. Over the past year, we've asked a lot of them, and they've been there time and time again with tremendous strategic advice, exceptional creative material and great execution."

About Commvault

Commvault provides mid- and enterprise-level organizations worldwide with a significantly better way to get value from their data. Commvault's end-to-end suite of data protection and information management solutions helps companies protect, access and use all of their data -- anywhere and anytime -- and turn simple data into a powerful strategic asset.

Leading technology companies the world over rely on Commvault. Current strategic partners include Microsoft, NetApp, Fujitsu, VMware, Hitachi Data Systems, HP, Oracle and Bull.

Commvault employs more than 2,000 highly skilled individuals globally, and is publicly traded (NASDAQ: CVLT). It is headquartered in Tinton Falls, New Jersey.

About McMillan
McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences -- and ultimately creates enduring value for our customers.

Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Commvault, Intuit, Schneider Electric, Salesforce, Unify (formerly Siemens Enterprise Communications), and HUB International.

Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.

Contact Information

  • For more information:

    Gordon McMillan
    CEO and Chief Creative Officer
    (613) 789-1234 x225
    gmcmillan@mcmillan.com