SOURCE: McWilliams|Ballard


September 09, 2014 10:00 ET

McWilliams|Ballard Completes Sales and Settlements at Printers Row

ALEXANDRIA, VA--(Marketwired - Sep 9, 2014) - McWilliams|Ballard is proud to announce the completion of sales and settlements at the luxury townhome community, Printers Row, in Alexandria, Virginia. The community featured a mix of two and three bedroom townhomes that sold from the $800s to over $1.5 million.

The community was developed by The Holladay Corporation, a locally owned real estate development company best known for its residential and mixed-use projects. Based in Washington, DC, they have developed and sold or managed condominiums, apartments, assisted living communities, commercial, industrial and retail buildings. Every home at Printers Row featured chef inspired kitchens with marble countertops, contemporary cabinetry and spectacular views of Washington, DC, Old Town Alexandria and the Masonic Temple from rooftop terraces and patios. With an underground garage and on-site retail, the townhomes at Printers Row truly were a modern interpretation of the traditional rowhome that is so prevalent throughout Old Town Alexandria.

"McWilliams|Ballard has a long history partnering with The Holladay Corporation and we were pleased to be a part of the Printers Row team," says Ross McWilliams, Principal at McWilliams|Ballard. "With a strong knowledge of the local Old Town Alexandria market, coupled with a customized strategy and the desirable location and amenities found at Printers Row, we were confident in a successful sell out for this community."

McWilliams|Ballard, based in Alexandria, Virginia, is a sales and marketing firm specializing in the sales and marketing of condominiums and townhomes. While based in the Washington, DC Metropolitan Area, McWilliams|Ballard has clients nationwide, creating partnerships with developers and builders to provide sales and marketing solutions from project inception to the final closed sale. In addition to start-to-finish sales and marketing, the firm also provides consultation and market research used by some of the largest development firms in the country. Founded in 1996, the firm's expertise now spans more than ten states nationwide including Virginia, Maryland, Connecticut, Florida and the District of Columbia. As one of the most successful project development real estate and marketing firms in the country, McWilliams|Ballard has sold and settled more new homes than any other firm in the Mid-Atlantic Region, and is consistently ranked in the top 5 of national firms with a focus on for sale multi-family product.

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