SOURCE: The Dunn Group

The Dunn Group

June 19, 2013 13:34 ET

MD MessageTRAC: A New Competitive Edge for Life Science Companies

The Dunn Group's New Program Delivers Actionable Competitive Knowledge of Promotional Activities Through Human Analytics

TOTOWA, NJ--(Marketwired - Jun 19, 2013) - The Dunn Group, Inc., a leading business and competitive intelligence (BI/CI) firm dedicated to the life sciences industry, today announced the launch of MD MessageTRAC, a customized program that tracks, analyzes and provides topline perspectives on competitor promotional and marketing activities, in real-time.

The program provides actionable knowledge and a comprehensive picture of competitor promotional materials delivered to healthcare providers and timely discussions with a customized panel of physician offices. The actionable knowledge developed includes the type and volume of promotion, activity over time, message emphasis, positioning, and campaign evolution.

"For more than 25 years, The Dunn Group has successfully provided life sciences customers with competitive insights by bringing to them timely and critical knowledge, intelligence, and strategic implications to make informed, actionable business decisions," said Stuart Friedman, Founder and President of The Dunn Group. "MD MessageTRAC was borne out of our core business, which continues to focus on delivering custom-designed programs to meet individual client team needs. We created MD MessageTRAC to meet the ongoing demands of our clients and the marketplace, who value our business intelligence/strategic analysis to help them compete with similar products."

How MD MessageTRAC Works

The client defines the parameters by category, audience, geography, and frequency of receiving reports. Reflective of the criteria, The Dunn Group recruits a group of physicians -- highly qualified healthcare providers -- based on specialty or practice area the client's products are designed to reach.

MD MessageTRAC identifies marketing materials sent from pharmaceutical companies to select physician offices, which is then analyzed by The Dunn Group. Senior staff members assess the messages and tactics that healthcare companies are utilizing in their brand development and promotional strategies.

The customized panel collects sales aids, clinical reprints, convention materials, patient literature and electronic communications created by the client's competitor. In addition to evaluating the promotional materials, The Dunn Group will speak with the physicians to gain qualitative insights and perspectives of the materials received and topline thinking on promotional impact.

Once the data is organized and examined, The Dunn Group creates an easy-to-digest report designed exclusively for each client that provides:

  • Timely access to competitive promotional materials collected from physicians
  • Competitive insights and human analytics of message track and positioning
  • Early detection of changes in competitive program/communication strategies
  • Feedback from your MD MessageTRAC panel on promotional materials, messaging and competitive positioning

About The Dunn Group, Inc.
The Dunn Group, Inc. is a privately held corporation that was established in 1988. The breadth and depth of experience gained through years of working with its clients has helped the firm evolve into a global leader in providing primary and secondary business intelligence and strategic analysis.

Specialized primary/human source intelligence has supported the firm's pharma/biotech clients in their business development/transactional decision making.

The Dunn Group, Inc. provides solutions to meet a client's informational needs in the areas of pharmaceuticals, biotech, medical devices, diagnostics, and delivery systems.

To learn more, visit www.dunngrp.com.

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