SOURCE: Assembly


July 22, 2014 15:59 ET

MDC's Assembly Taps Advertising Agency Veteran Jeff Brooks as Chief Commercial Officer

Appointment Rounds Out Media Agency's Leadership Team Comprised of Creative Media Minds and Advertising Technologists

NEW YORK, NY--(Marketwired - July 22, 2014) - Assembly today announced it has appointed Jeff Brooks, former Chief Executive Officer of M&C Saatchi, as the media agency's Chief Commercial Officer, effective immediately. In this role, Brooks will lead Assembly's business development, strategic services and creative agency partnerships. He will report directly to Chief Executive Officer Martin Cass.

The announcement of Brooks' hire follows the recent appointments of Catherine Warburton as Chief Investment Officer and Michael Nicholas as Chief Experience Officer, and rounds out a highly experienced management team.

"If you're building a different kind of media agency, it would follow suit that your leadership team also looks different," said Cass. "Most media agencies don't have former creative agency CEOs on their team, especially those of Jeff's pedigree and reputation. We are all excited about the experience, energy and fresh perspective Jeff will bring to Assembly and our clients." 

Brooks is uniquely equipped for his new role at Assembly having spent more than 20 years at high-profile creative agencies and technology companies. Prior to re-launching the New York office of M&C Saatchi, Brooks was CEO and Chief Digital Officer of Euro RSCG. Previously, he served as Managing Director of Atmosphere, BBDO's digital agency network. Earlier in his career Brooks helped launch the media tech start-up and also held positions at Ogilvy & Mather and Grey New York.

"It's hard to define what isn't media in this day and age," said Brooks. "We are still at the very beginning of a massive sea change and the creative opportunities are boundless. I've been itching to make this shift for a while and was waiting for the right time and place. I think I've found both. I'm looking forward to working with Martin and the Assembly team to heighten the level of innovation and creativity in the organization."

About Assembly
Assembly is the first scaled media agency to utilize a forward-thinking creative technology approach in today's media environment. The agency provides brands unique and powerful media solutions, powered by sophisticated planning and buying technologies, and backed by the creative heritage of MDC Partners. The agency is headquartered in NYC and currently has a full-time staff of 250 people. Its major clients include Expedia, Pfizer, AMC, Timberland, 1-800 Contacts and New York Life, among others. To learn more about Assembly, please visit

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