SOURCE: mDialog

mDialog

October 10, 2013 08:05 ET

mDialog Awarded Two Key Patents in Dynamic Ad Insertion and Advanced Location-Aware Audience Targeting for TV Everywhere

mDialog's Dynamic Ad Insertion Gives Advertisers the Ability to Increase Brand Engagement by Delivering Uniquely Addressable Interactive TV Commercial Advertising for Live Linear and On-Demand TV on Smartphones, Tablets and OTT Devices

SAN FRANCISCO, CA--(Marketwired - Oct 10, 2013) - mDialog, (www.mdialog.com), the leader in video stream management across connected devices, announced today the US Patent Office has recently issued the company two key patents: "System and Method for Delivering Content to Mobile Devices" (patent no. 8,539,523) and "Method and system for dynamically inserting content into streaming media" (patent no. 8,495,675).

"Without question Adaptive Bit Rate (ABR) Streaming was the catalyst that made live and on-demand TV on platforms like iOS, Android, Apple TV and Roku possible. But ABR streaming lacks the ability to dynamically insert advertising content into the stream once it's been delivered to the device. Our '675 patent (Dynamically Inserting content into streaming media) changes all that," said Greg Philpott, Founder and CEO, mDialog.

The '675 patent is one in a series filed by mDialog as far back as 2009 and means mDialog Smart Stream Platform™ customers can dynamically update or modify what ads or entertainment content is inserted into a stream at any given moment as the stream plays out. Intra-stream dynamic insertion means brands and advertisers can continuously engage in a dialog with their audience throughout the viewing experience.

The '523 patent "System and Method for Delivering Content to Mobile Devices" protects an invention mDialog conceived back in the early days of streaming video on mobile devices with cloud side Dynamic Ad Insertion. The idea is by combining mobile centric information, such as location, velocity or even altitude, with other audience-targeting information, such as program category time of day, etc., mDialog can dramatically increase the value of the uniquely addressable TV Commercial by layering over the TV ad a mobile aware interactive brand experience.

"Uniquely addressable commercials for live linear TV have long been the holy grail of advertising and is a big part of our mission. By combining a highly targeted TV commercial with a location-aware interactive overlay that addresses the viewer directly, means advertisers can now create brand experiences that are responsive to the actions and location of the individual TV viewer," said Philpott.

mDialog's goal of inventing and providing broadcasters, operators and media agencies with market-leading Dynamic Ad Insertion services that increase brand engagement and the value of their programming is now patented at the US Patent Office.

mDialog works with the largest media companies in North America to manage, deliver and measure video advertising across IP-connected devices, including IPad, iPhone, Android, Google TV, Apple TV, Roku and Xbox.

For more information on mDialog, visit www.mdialog.com.

About mDialog
mDialog (www.mdialog.com) works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox. The company's Smart Stream platform dynamically delivers in-stream uniquely addressable advertising within linear, live and on-demand programming. Working with mDialog, content and service providers are able to increase the value of their video streams while leveraging their existing encoding, publishing and ad-decisioning investments through Smart Stream Intelligence.

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