SOURCE: mDialog

July 10, 2008 14:25 ET

mDialog Brings In-Browser Encoding and Uploading to High-Res Video

New Social Tools and Streamlined Functionality Provide Complete Social Video On-the-Go Service

NEW YORK, NY--(Marketwire - July 10, 2008) -


mDialog, a company committed to high-resolution social video, today announced a new web-based version of its mLoader, the only in-browser MPEG-4 h.264 encoding tool available for online video. The new mLoader works as a Safari plug-in, using Apple Inc.'s QuickTime video encoding technology. A Firefox version is scheduled for release in the coming weeks.

Additionally, mDialog has added a collaboration feature to its enhanced social video platform, and streamlined functionality of the website to allow easier access to its uploading/encoding, engaging and distributing tools.

The New mLoader

mLoader users still benefit from features available with the client-side version, including encoding and uploading of unlimited file size and duration, the option to optimize their video for mobile (iPhone), computer (Mac/PC) and the living-room (Apple TV) and the ability to capture video directly from a camera or by browsing the file from the computer.

With the web-based version of mLoader, users install a small Safari plug-in, which combines the ease of use of a web-based solution with the encoding speed of a client-side app. Once mLoader has completed its encoding/uploading process, your video is available to view and distribute immediately on mDialog.

Additional mLoader features will include:

--  In-and-out editing to perform simple trimming of video at the
    beginning and end, all directly from a web cam or the file itself
--  Batch uploading for multiple videos, with an encoding progress monitor
    based on file type (including iPhone, web and Apple TV)

PC users can continue to utilize the client-side server software of mLoader until the Firefox plug-in becomes available. Both versions are available for free, with premium services available through a subscription model, and can be accessed at

A New Type of Audience Interaction -- the "Collaborate" Channel

mDialog also updated its social video features by adding a collaboration feature that introduces the concept of a community channel. Users can now begin a video dialog with the audience by allowing others to contribute videos directly to a channel through the collaborate feature.

--  Audience contributed videos are automatically added to the original
--  Moderator features allow collaborate channel owners to approve
--  Collaborate channels are RSS and iTunes subscribable, allowing a
    seamless way to distribute the ongoing video discussion

PodCamp Boston will employ the new feature for its upcoming event, which will take place at the Joseph Martin Conference Center at Harvard Medical School, July 19-20, 2008. The "unconference" plans to have participants use video to create a PodCamp Boston channel and share their experiences before, during and after the event, giving attendees and other viewers an opportunity to interact in a more engaging way.

Collaborate is part of the full mDialog social video feature set which also includes: customized in-video surveys, RSS and iTunes subscribable channels, chat, vote, rank and comment.

Streamlined Functionality

mDialog updated the user experience by simplifying the three-step process of uploading, engaging and distributing video. The improved process makes it easier to encode and upload video content, and then package it with advanced social features and distribution options. The new site also boasts updated navigation features, improved search functionality, and personal video content management features.


"The web-based mLoader is a game-changing tool in online video -- videos can be encoded and uploaded quickly and easily from anywhere. As we continue to roll out new features around mDialog, our efforts keep coming back to two main goals -- making it simple to get great video content online, and helping producers engage audiences and distribute that content in as many ways as possible." -- Greg Philpott, founder and president of mDialog

"PodCamp Boston's focus on community and collaboration is a great match for mDialog's community-based video sharing. As an event focused on new media, online video is a perfect medium for opening up the discussion to more idea sharing. PodCamp Boston is using mDialog to host a pre-conference, helping attendees get the most out of the event with pre-conference sessions online." -- Christopher Penn, co-founder of the PodCamp New Media Community Conference

About mDialog

mDialog provides the best online platform for portable social video. Its easy three-step process (Encode/Upload | Engage | Distribute) allows professional content producers and amateur video enthusiasts alike to engage and interact with audiences anywhere.

Through its groundbreaking mLoader, mDialog enables users to easily encode, describe and upload MPEG-4 h.264 high-resolution video of any size with unparalleled quality. Its custom suite of social media tools, such as surveys and viewer collaboration, empowers content owners to connect directly with audiences. Flexible distribution options allow full control of videos: with options to broadcast to the world; privately share with friends; subscribe through RSS/iTunes feeds; instantly publish to iPhone and AppleTV, or embed to your site. mDialog is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit

Contact Information

  • Contact:
    John Carter
    SHIFT Communications
    (617) 283-3969
    Email Contact


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