Me-ah! Lifestyle Enterprises

July 16, 2007 09:00 ET

Me-ah! Lifestyle Enterprises: Get off the Diet Treadmill!

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 16, 2007) - Diets-Die-with-a-T, death-to-self-esteem, mental insomnia, nutritional repression, death-to-taste-buds, cardboard food, muscle atrophy, generational misconduct, and so on and so on. If diets worked, there would not be several thousand of them to choose from, there would only be one. Last year, North American's donated billions of dollars to the diet industry, believing that perhaps, once again, this gimmick might work. Well, "they" got richer and we got fatter, more frustrated, more confused and had a few less dollars to donate to our retirement.

Comox Valley, BC author, Mia Sutherland has taken a well deserved stab at the industry in her book, On a Desperate Journey, in order to educate the reader on the perils of dieting. Her book is nothing short of poignant. One reader says, "How do I join the revolution? I loved the book! Humour, compassion, intelligence, truth, honesty, caring, passion, foresight, inspirational and motivation are just a few of the words that come to mind. It should be prescribed reading for every female over the age of eight and probably every male too." Her humour, wit and sarcasm hold the reader's attention from the first paragraph while packing the book full of practical information to get off the diet treadmill and on with living.

Sutherland spent seven months interviewing 160 women and girls and has woven their stories and quotes throughout her book. The chapters, Moms and Daughters are particularly moving. If you have suffered from the diet syndrome and don't want to see you're loved ones suffer the same journey, visit for details or to order a book. Sutherland has developed courses and programs to compliment her book and is available for speaking engagements. She can be contacted through her website

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